Hotel Reefcomber, under new ownership, will be re-branded as Citrus Leisure PLC, according to sources close to the hotel. “They’ll re-name Reefcomber as Citrus Leisure PLC and it will function as a holding company which makes new investments in this sector,” one source told the Business Times.
He said under this company, the new owners are planning to establish a new brand called Citrus Aqua where about three waterfront properties will be developed. “It’ll be a niche brand,” he added.
He said at present they’re doing the costing for the branding which will be done by Triad Advertising, adding that Reefcomber just sent out a bid for former Ceylinco-owned Hotel Ceysands as a first step to secure a property. “They are also interested in a land in Waskaduwa to build a niche hotel property,” he added.
Dilith Jayasekera and Varuni Fernando of Triad Advertising own 29.75% of Reefcomber through Emagewise their annual report publishing firm, while ABC Radio’s Raynor Silva has 10.72% in the company. Nimal Perera, Fund Manager and advisor to Businessman Dammika Perera own 5.14% while Ajith Devasurendra of Taprobane Fund Management has 5.1%.
In July Dammika Perera who bought Reefcomber at Rs 26 million nearly six years ago sold it at Rs 328 million.