Watawala Plantations has started the packaging and exporting Pure Ceylon Tea under the brand name Tetley, a world-renowned tea brand, said the company in a press release. “The first consignment of tea was shipped to an overseas market. Projected volumes for Tetley Plantation Fresh Ceylon Tea are expected to cross 100 million teabags per annum,” said Watawala Plantations.
The packaging for Tetley is done at the export packing facility of Watawala Plantations, in packets of 25 and 100 teabags and is packed into shelf-ready tray cartons.
Managing Director of Watawala Plantations PLC, Vish Govindasamy, said this was a significant achievement for Sri Lanka as the Tetley brand was previously packed in the UK and India. This venture will undoubtedly bring great esteem and a surge in export evenue to the country, he said.
The first master carton of the first shipment of the Tetley brand tea was presented to the Minister of Plantation Industries, Mahinda Samarasinghe by Mr Govindasamy.
Watawala Plantations is a joint collaboration with TATA Global Beverages, India, of which the Tetley Group has been a member since March 2000. The company was also the first to introduce the concept of ‘plantation fresh’, where tea is directly sourced from the plantations. This was a major factor that attracted Tetley to commence its packaging operations in Sri Lanka, said the company.