Business Times

Sri Lanka aims to make the best tuna in the world

By Quintus Perera

Sri Lanka is well-known across the globe for its branded 'Ceylon Tea and gems and in an attempt to create another brand into the picture, the Ceylon Fishery and Harbours Corporation (CFHC) is branding tuna fish exported from Sri Lanka.

At this brand launch held in Colombo last week, Ministers Prof G L Peiris, Felix Perera and Deputy Minister Neomal Perera and President Rajapaksa's son Namal Rajapaksa, Chairman, Tharunyata Hetak were present as chief guests. Asanga Abeyagoonasekera, Chairman, CFHC said Sri Lanka is in a position to brand its tuna because of established practices that qualify them for this exalted status. Along with the launching of branding Sri Lankan tuna exports, the occasion also marked the 100th whale watching programme conducted by CFHC and John Keells Holdings through Walker Tours.

Mr Abeyagoonasekera said it would take as long as 20 years from now to have Sri Lankan tuna as the best brand in the world. He said that branding would ensure the product is environmentally friendly and maintained to the highest standards of hygiene in the processing and packaging, and to provide a fresh and high quality product on the dining tables across the world.

He said that branding of Sri Lankan tuna would provide several benefits such as distinct identity for customers to build up brand loyalty and value addition. Roshan Fernando, President, Sea Food Exporters Association of Sri Lanka said that the Sri Lankan fleet is around 41,000 fishing vessels with an annual fish production of around 300,000 metric tons out of which only 7% is exported. He said that the demand for credible certified sustainable seafood is driving a positive change the way the oceans are fished and today about 150 fisheries all over the world are at some stage of the independent assessment process to ascertain the potential.

He said that while the Sri Lankan fisheries policy is based on sustainability and good management practices, management practices enforced by many regional countries are policies such as no foreign fishing being licensed, banning or outlawing of per-seining and trawling which are proven to be indiscriminate fishing methods that have a negative effect on the seabed environment and enforcing mandatory long line fishing method for exported chilled tuna ensuring sustainability of the fishery.

Ajit Gunawardene, Deputy Chairman, John Keells Holdings said that they are striving for success in the whale watching programme and together with CFHC are taking tourists in this programme. He said that they have registered an 85% success rate in these whale watching excursions. He said that for the future they should have better vessels and better crews.

Top to the page  |  E-mail  |  views[1]
Other Business Times Articles
Political parties, companies must declare funding
Softlogic to sell minor stake in new hospital
Lankan liquor firm to open insurance unit
Trinco to get $2.4 bln steel plant investment
Nation Lanka Finance wins support over rights
Comment - Dirty Harry strikes again
Hayleys PLC: Focusing on Corporate Responsibility
Why MBAs should not sign the Harvard Business School oath
Leisure, banking and manufacturing sectors to grow in 2010
F&G to restart as Island Finance Co.
Lankan consumers say children’s education tops priority list: Survey
Lankan growth rate to drop unless demographic impacts countered
Nestlé helping to develop dairy industry in the East
Kerala eyes Sri Lankan mineral sand for titanium projects
Serious loss of capital at Blue Diamonds Jewellery
100 more Cargills Food City outlets to be rolled out
Sri Lanka will be among the richest in Asia — Fowzie
Sri Lanka aims to make the best tuna in the world
Touchwood profits down
CFA Sri Lanka named official sponsor of the Global Investment Performance Standards
Cruising to Colombo
Top outsourcing firms to come to Sri Lanka
Reduction of broadband pricing will make it more popular amongst poor
Rice shortages expected next year, prices already heading up
Sri Lanka has oversized public service and huge cabinet of ministers
2010's WiMAX deployment will need new infrastructure
Zambia opens Honorary Consulate in Colombo
Rajitha Kariyawasan replaces Ananda Hettiarachchy at Haycarb
Sri Lankan spices can help double per capita incomes in 5 years – PBJ
National ICT performance targets even higher over next two years
Inflation up in November 2009
ADB - 50% recent drop in global trade due to trade finance
Intel extends education offerings to SL govt.
Sri Lanka’s first aviation-related Sinhala magazine
Shell shocked by cylinder losses
Resistance to banking regulation from directors
Loss of capital at Kahawatte Plantations
Corporate stewardship and board room governance
Sampath Bank named Best Corporate Citizen of Sri Lanka
Slimmer desktop computers to go on sale in January
Foreign investment discussion at Sunday Times Biz Club
Milcris, a Sri Lankan firm riding high in Muscat


Reproduction of articles permitted when used without any alterations to contents and a link to the source page.
© Copyright 2009 | Wijeya Newspapers Ltd.Colombo. Sri Lanka. All Rights Reserved.| Site best viewed in IE ver 6.0 @ 1024 x 768 resolution