Ogilvy Action and Nielsen have come together in spearheading a pioneering piece of research to understand the psychographics and demographics of the Tamil and Muslim Sri Lankans living in the North and East.
In a press release, Ogilvy/Nielsen said astute observation and insights generated from such a study, branded ‘Bandham’, will help not just the entire advertising industry that rely on consumer insights for effective communication planning and development but also the marketing fraternity at large that rely on these elusive insights to fine tune their marketing and communication strategies.
The findings from this research study is expected to give the advertising and marketing fraternity a more complete picture on the situation with regard to the attitudes, practices, perceptions and knowledge levels of the people living in the North and East as well as which categories and brands they are favourably disposed towards, the press release stated. The main sectors the study would concentrate on are FMCG, food and beverage, telco, banking and insurance. The study is expected to be completed before the end of the year.