Business Times

Sri Lanka could be a production house to India

India, despite its thriving film industry and its emerging status as a global giant in the field of animation, is currently facing a serious manpower crisis in 2D and 3D animation outsourcing and Sri Lanka can use this opportunity to train its youth to fill the resultant gap, according to Sunil Ratnayake, founder Chairman of Teleview (Pvt) Ltd.

In a statement to the media, the veteran producer said that if Sri Lankan television and film production is to compete in the international entertainment arena, it has to reach the next level in production-technology. For this to happen, the Sri Lankan production industry must undergo a complete paradigm shift. “What worked 30 years ago, is obviously not going to work in the digital age, and it is time we realised this,” says this successful entrepreneur and producer/director of several award-winning television productions.

It’s not that Sri Lanka does not use the same technologies used by the rest of the world, especially in digital production; for example, local producers are increasingly dependent on 3D animations and other digital special effects in developing their productions. “However, we are still very much at the intermediary stage, compared to Hollywood or Bollywood, or even Kollywood,” points out Mr Ratnayake.
“We do need to expand, of course; that goes without saying. But we cannot and must not expand just for the sake of expanding. We’ll need a market to support it, to sustain it; and, unfortunately, that market is not here in Sri Lanka,” he notes in the statement.

Mr Ratnayake says BPOs have succeeded in Sri Lanka in the traditional communications and accountancy fields, but the time is opportune for BPOs with big-budget international-level animation. Animation is considered the next generation BPO. The current global animation BPO is estimated to be worth US$ 70 billion. In 2015, this figure will rise to a whopping 136 billion, he says.

In India alone, he adds, the Animation BPO is worth an estimated US $ 460 million. That was the figure in 2008. By 2012, it is projected that this will reach an unprecedented US $ 1.16 billion – an increase of almost 300%.

Pioneering production house, Teleview, under the guidance of Sunil Ratnayake, has been instrumental in introducing 3D animation to the Sri Lankan television industry, among other things. The company got into the history books by creating the country’s first ever fully-animated (3D) TV commercial, the Vanik Roadroller. Their innovative productions like Bhwatara, a science fiction tele serial about an extraterrestrial being lost in a remote village in central Sri Lanka, saw the magic of CGI (computer generated imagery) breathing that much needed extra bit of life to the local tele-scene.

Top to the page  |  E-mail  |  views[1]
SocialTwist Tell-a-Friend
Other Business Times Articles
Disappointed Chinese investors return with another investment
Indian business baron on a 3-day holiday with wife, mother
PEO TV delays new installations
Wage battle soon in plantations
Sierra Cables to produce more ABC output against unviable copper
5-star hotel room rates $125 from April
Chaos continues at BOI; staff mulling ‘serious’ union action
Sri Pada pilgrims get relief from foot massage
Comment - Trouble brewing on plantations
Features - Professor Gishan Dissanaike: An emerging luminary in Economics from the University of Peradeniya
Features - More females than males in households:Govt survey
DFCC 3Q 10/11 group income reaches Rs. 13 bln
53% YoY 3Q 10/11 group net profit for Cargills, post 3 Coins, Kotmale
Hemas earnings up by 59.2%, strong growth from healthcare, transportation, leisure
Ceylon Oxygen to invest Rs 1.3 bln in new unit
Tourism, not an industry but glamour and hype, SLT head claims
AA, Asian Alliance in MoU for insurance needs
Rewarding transparency the ACCA way
Umbrella maker Rainco now into ‘Window ware and shade systems’
Features - Sri Lankan estate sector deprived of full budgetary allocations
Revenues up 45% YoY for Lankem-controlled CW Mackie
SEC’s rule on fast buck traders may be amended
Cessna aircraft makes its entry into the corporate world
Nestlé opens nominations for Rs 55 mln-worth 2012 Prize in ‘Creating Shared Value’
Focus - Broadband quality: We are there at last!
LOLC reduces borrowing costs thro’ access to long-term finance
Expolanka moves up the ladder to a corporate boardroom future
BOI jumps on ‘Wonder of Asia’ bandwagon, FDI target over $1 billion
Education issues at ST Business Club
WFP welcomes ECHO support to the flood-affected
Sri Lanka’s debt to GDP ratio at manageable levels
Sri Lankan Emeritus Prof. wins international award
Circumstances count more than attributes in investing
Sri Lanka could be a production house to India
EFC sets up HR network and launches website
Two chambers come together for mutual benefit
Microsoft Sri Lanka takes IT to 1,000 rural villages
Czech Republic to double trade volumes with Sri Lanka
Renuka posts 3Q10/11 consolidated revenue jump of 150% YoY
Man to watch: Giant strides by high networth investor Dr T. Senthiverl
Colombo prepares for mega seminar by Asian Branding Guru Martin Roll
Another $217 mln IMF tranche in April


Reproduction of articles permitted when used without any alterations to contents and a link to the source page.
© Copyright 1996 - 2011 | Wijeya Newspapers Ltd.Colombo. Sri Lanka. All Rights Reserved | Site best viewed in IE ver 8.0 @ 1024 x 768 resolution