Business Times

Toilet paper takes centre stage at laxative launch

A new laxative launched in the local market has taken a very different route to garner customer attention - sculptures made from toilet paper, exhibited at Nugegoda's Art way Gallery.

"GoEzy" laxatives, a product of Mega LifeSciences, tasked "young, up-and-coming artists" to interpret the theme "struggle" in sculpture... The catch: Sculptures could only be made using toilet paper. The resulting works of art, some of which took as much as three months to finish, have now been put on display at the Art Way Gallery.

According to a statement by Phoenix Ogilvy, the local advertising agency credited with the idea for the toilet paper sculptures; one such piece by young artist Douglas Paul, titled "Grimace", shows a "suffering man’s head, elegantly crafted with tight little knots of loo paper". Mr. Paul was also quoted as saying "I was thrilled to be asked to be a part of this unique exhibition. It’s the first time I had done anything like this. I am also grateful for the opportunity, it was an interesting challenge”.

Further, again according to the statement, the exhibition, titled "The Art of Uncorking", was greeted with "much acclaim" by the select few invited to its opening night. Meanwhile, it will continue at Art Way Gallery after which the sculptures will be "displayed at selected outlets of leading supermarkets in Colombo".

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