Business Times

GSK, Dialog, MAS support “Light to Life”

The Light to Life project will erect a spectacular Christmas tree in one of Sri Lanka's premier shopping malls, Crescat Boulevard, from December 1 - 25, the organisers said.

Light to Life is a project by Rotary International District 3220 Sri Lanka, in partnership with JWT and Mindshare Colombo. It is endorsed by the Vocational Training Authority of Sri Lanka, and aims to build a vocational training institute in Kilinochchi to provide youth in war torn areas with a future through learning.

The organisers said in a press release that since its launch on October 7 donations have been pouring in from all over the world particularly from Australia, Canada, UK and the US. Individual donations from little as 1US$ up to US$2,500 are being logged on the website Ms. Shivi Jayasinghe, Project Chairperson for the campaign, said that the advertising campaign is touching people even in rural Sri Lanka and “we receive money orders from villages ranging from Rs 500 to even an on-line donation of US$100 from Pilliyandala.”

This tree will be a physical representation of a cyber tree that is taking shape through donations at The tree has 24 layers and a star to correspond with the first 25 days of the month of December. Each layer is worth Rs. 1 million and companies are invited to initially commit a sum of Rs. 250,000, and thereafter encourage their employees, dealers and business partners to contribute the balance Rs. 750,000.

So far Dialog, GSK and MAS and JWT Asia Pacific have committed Rs 1 million towards the project. If the daily target is not met these four entities will step in to underwrite the value up to 1 million each, the press release said.

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