International consumer electronic heavyweight Samsung, a company with a turnover of US$ 116.8 billion in 2009; this week launched its fledgling 3D LED television technology in Sri Lanka. The 3D LED 7000 Series will be priced ranging from Rs. 547,000 to Rs. 970,000 for 40” to 55” screens, according to a statement by the company.
The statement further indicates that also available will be, to create what the company calls a 3D 'ecosystem', a 3D Blu-ray player, the BD-C6900, priced at Rs. 90,000, and 3D active glasses.
Meanwhile, Samsung's statement also revealed the appointment of new local distributor, Softlogic, a move that will expand the local distribution network for its products to around 350 dealers compared to previous distribution carried out only at Singer and Singhagiri showrooms.
At the same time, President and Chief Executive of Samsung South West Asia, JungSoo Shin, also quoted in the statement, signals a shift by the company to a more aggressive footing in the local market: "Based on our innovative 3D LED TV, LED TV and LCD TV launches today, we are looking at attaining market leadership in the Flat Panel TV market in Sri Lanka just as we do in 64 countries around the world.” Further, again according to the company's statement, the target for leading the flat panel televisions segment of the local market has been stated as year’s end.