Business Times

Maliban Biscuit goes rural with a world class quality award

Sri Lanka’s 70 year-old biscuit manufacturer, Maliban Biscuit Manufactories Pvt Ltd has gained dominance in the biscuit industry with the implementation of a long term project plan.

Its position in the market has been further strengthened by winning the prestigious Superior Taste Award 2010 of the Brussels-based International Taste and Quality Institute (iTQi) for three of its brands, namely, Chocolate Cream Biscuit, Gold Marie and Cream Cracker, according to Maliban Director A.G . Wimalasiri, who will himself be celebrating his Golden jubilee in service at the company this year. He was speaking to the Business Times on the sidelines of a press conference held in Colombo to announce their achievement of world class award.

"Our long-term aim is to be a food conglomerate" he said. About 70 % of Maliban sales are in rural areas and the balance in urban markets. Therefore the company is implementing a special marketing drive at rural level, he added.The current per capita consumption of biscuits in Sri Lanka is 2 – 3 kgs. "However, as Sri Lanka develops this figure will increase to at least 10 kgs in the medium term, clearly demonstrating the potential for growth in the biscuit manufacturing market," he said.

Maliban is the first Sri Lankan biscuit manufacturer to win the globally recognised iTQi award, which is increasingly being regarded as a benchmark for quality and taste of the food products world over.
Maliban Chairman A. G. R. Samaraweera noted that quality has always been at the forefront at Maliban since it was first launched 70 years ago. He went on to explain that this also provides an immense opportunity for the consumers, especially as it servesas an internationally recognised guide helping them choose the best food items.

Ms. Warna Fernando, Assistant General Manger, Quality Assurance/Research & Development, who is also the initiator of the award, noted that Maliban consistently adopts measures to ensure that the superior quality and taste of its products are maintained throughout. “Tests are conducted on a regular basis and we take great care every step of the way – from choosing our raw material to production and packaging – to maintain our quality standards,” she said.

Top to the page  |  E-mail  |  views[1]
SocialTwist Tell-a-Friend
Other Business Times Articles
Calls for dialogue over GSP+
Cargills mulls Rs 400 million rice-bran oil project
MBSL to create rural business tycoons
SLT’s new board meets July 6
Luxury villas on isolated islands
Time to list state enterprises: Capital market expert
Child labour or necessary evil?
Comment - GSP+: Change the negotiators
Feature - CEPA or no CEPA?
Feature - Hazardous materials, isolation/evacuation methods and incident management
Plantations Minister targets trade barriers against Ceylon Tea
Islamic finance growing and running parallel to conventional finance
HP printers and desktops most used in SL corporates
EU increases aid to Rs.8.4billion for 'Renewed Partnership’ with Sri Lanka
Commercial Bank customers get discounts to lease TATAs from DIMO
Digital bathroom in SL ‘very soon’
New appointments of Asst. Governors at Central Bank
Ending worst forms of child labour by 2016
Asian Finance, F&G to implement new deposit refund schemes
IATA BSP scheme suffocates Sri Lankan Travel Agents
Low cost ‘flydubai’ starts Colombo flights
Deterring dengue
Asian Marketing Guru made Honorary Fellow of SLIM
PC House re-branded as PCH
LOLC wins Best Annual Report award by ADFIAP
John Keells receives high marks for sustainability disclosures
Harassment worse than terrorism for tourists to SL - new THASL president
tomorrow EDUCATION: Personalised and immediate
SMB posts net profit of Rs 158 mn. in year of consolidation
FCCISL workshop on UCP 600 and URDG 758
WSO2 launches 100% Open Source Cloud Platform
Odel's July IPO offers 11.52% stake
SL clothes, fresh food, textiles and electronic components globally competitive
YBSL supports Youth Entrepreneurs in Jaffna
SEC’s market microstructure enforcement delayed by a month
Environmental Assessment report for the North-East projects
CBL records 900% growth in the last decade
Japanese aid to boost agricultural productivity in Sri Lanka
Maliban Biscuit goes rural with a world class quality award
PUCSL to study off-peak hour power tariffs
Public servants in the Maldives highest paid in South Asia
'X' Detectives - Fighting Crime in Sri Lanka
Rapid progress at Oluvil port
Bank of Ceylon Debentures received over Rs.5 bln subscription
UNIDO steps in to develop SMEs in North-East


Reproduction of articles permitted when used without any alterations to contents and a link to the source page.
© Copyright 2010 | Wijeya Newspapers Ltd.Colombo. Sri Lanka. All Rights Reserved.| Site best viewed in IE ver 6.0 @ 1024 x 768 resolution