Sri Lanka's clothing, fresh food, textiles and electronic components are the main categories competing in the global market place, according to top international academic Prof. Robin Wensley.
Professor of Policy and Marketing at UK's University of Warwick and repeatedly published in the Harvard Business Review, Prof. Wensley made this observation as a speaker at the 10th annual conference of the Sri Lanka's chapter of the Chartered Institute of Marketing.
Also speaking at the event, Dr. Koshy Mathai, the International Monetary Fund (IMF) Resident Representative for Sri Lanka and the Maldives, noted that Sri Lanka's economic prospects were "incredibly strong".
He however suggested a possible area of concern for the government could be its fiscal policy, since the deficit was 16% last year.
Further, he opined that, because of the country's dependence on international borrowing, it was exposed to the risk that international investor attitudes could change. As such, he suggested it would be better if the government would instead focus more on borrowing domestically.