APIIT Business School creating Professionals for industry and Commerce globally

Graduating in early twenties with an internationally recognised degree may sound like a farfetched dream for most Sri Lankan students; but this shouldn't be the case any longer with APIIT-Sri Lanka providing opportunities for enrolment in a British degree programme immediately after O/L or A/L. APIIT-Sri Lanka offers the largest choice of internal British Degrees in Sri Lanka with a view to producing globally competitive graduates who will meet the demands of the modern society and contribute to the socio-economic development of the country.

APIIT - Sri Lanka, incorporated in September 1999 in partnership with the Asia Pacific Institute of Information Technology - Malaysia and Staffordshire University - UK, offers tertiary education in Computing, Applied IT, Business Management and Legal studies. These degree programmes are conducted over a period of three years enabling students to graduate in early twenties with a prestigious Internal British Degree awarded by Staffordshire University. APIIT-Sri Lanka also facilitates credit transfers to a number of reputable universities in the UK and Australia and thus forms part of an international collaboration in cross border education. The cornerstone of APIIT's success has been its uncompromising commitment to excellence in quality and standards of higher education programmes. Our management system has been accredited as conforming to ISO 9001:2008 international standards, and a comprehensive quality assurance framework is in place to ensure that the learning experience at APIIT are consistent with the standards of British higher education.

Staffordshire University is an internationally accredited university in the UK with state-of-the-art facilities to support teaching/ learning. A comprehensive quality assurance framework ensures that APIIT -Sri Lanka offers similar facilities and learning experiences to students studying at its City Campus in Colombo. Accordingly, all programmes at APIIT are quality assured by Staffordshire University and students are awarded with the same degree certificate offered to those studying in the UK.
APIIT Business School offers three specialised Degree programmes in Management - BA (Hons) Marketing Management, BA (Hons) Human Resource Management and BA (Hons) Business Management. The APIIT Business School is driven by a vision to be a leading Business School in the Asia Pacific Region with a global reputation for academic excellence; its mission is to produce business professionals who are effective in a competitive global environment.

Key features of the Degree programmes:
BA (Hons) Business Management degree programme is one of the best in the island with a holistic approach to Business Management. Students follow a comprehensive set of modules during the first year gathering basic knowledge on the fundamentals of Business Management and progress to a more advanced stage in the second year and third year. The BA (Hons) Marketing Management degree programme facilitates understanding of the theories and concepts that underpin effective marketing, and the practical skills required to undertake a career in marketing. The BA (Hons) Human Resource Management degree programme is designed for those students whose interests and/or career aspirations are centred around the 'people' aspects of business. The award will develop students' awareness of theories of learning and performance management, and the organisational context of human resource management.

Equal emphasis on theory and practice in Business Studies and industry oriented project work towards the latter part of the programme is a distinctive feature of the Business degree. In addition, several degree programmes combining management and computing are also available; these are designed to meet the demands of the modern world where business takes place in an IT environment. A diverse range of teaching strategies including case studies, video presentations and project work is employed to achieve the learning objectives. These are intended to develop students' knowledge, skills and ability to identify and solve real world problems. Students are also trained to work efficiently in a group or independently in a disciplined and structured environment.

Continuous assessments carried out throughout the programme enhance student involvement and skills development. The examinations and assessments are moderated by Staffordshire University Examiners and University Examiners external to Staffordshire University.

At the end of the second year, students have the opportunity to opt for industry placements in leading organisations in the country; industry placements are facilitated by the Career Guidance and Job Placements Unit. This allows students to gain industry experience prior to commencing their final year. Students are exposed to in-depth knowledge in research methods and project work in their final year. Greater emphasis is placed on managerial subject areas such as Strategic Management, Enterprising Management and Risk Management as well as on some up-to-date modules such as Contemporary Management Issues and Managing and Leading Change. Moreover, the students are guided by faculty members to take their project work further into entrepreneurial ventures thereby promoting graduates to reach their full potential and excel in the industry.

Career prospects and graduate employability:
The degree programmes offered at APIIT Business School aim to develop professional skills as well as provide good practical grounding in the chosen area of study. These programmes provide prospects of employment in a wide spectrum of careers in Business Management, Marketing Management and Human Resource Management and cater to the growing demand for business professionals in the industry with comprehensive knowledge in all the essential areas in Management.

The Career Guidance & Job Placement Unit of the Student Support Services Division maintains a close relationship with the corporate sector and assists students on planning their careers and securing employment. APIIT alumni records indicate that business graduates are employed in a wide variety of industries both locally and internationally. These include Apparel, FMCG, Banking, Manufacturing, Hospitality, Tourism, Shipping and even IT and Computing. Thus APIIT students are groomed to become 'employable' in a highly competitive global environment.

This is one of the reasons why APIIT-Sri Lanka has been able to attract thousands of students from all parts of Sri Lanka and from overseas to follow the business degrees over the years. APIIT-Sri Lanka takes pride in having produced outstanding graduates who are acknowledged as dynamic professionals geared to taking on the challenges of the ever changing industry and commerce.

Superior Learning Environment:
Dedicated to its vision, APIIT-Sri Lanka provides the best resources for student learning. The state-of-the-art Computer Laboratories are well equipped with the latest technologies and provide unlimited access to the Internet through high speed broadband and Wi-Fi connectivity. The Mobile Computing Lab, funded by IRQUE grant of the World Bank, is utilized for research and development.

APIIT library provides excellent resources for learning and research. Students have access to a comprehensive collection of materials including a well maintained stock of text books, CDs, magazines, and journals related to business disciplines. Students also have access to world renowned digital libraries and online resources of Staffordshire University.

APIIT's well equipped library with access to digital libraries
The standards of teaching at APIIT are second to none in the island. The highly qualified panel of full-time lecturers together with the visiting/part-time lecturers from the state universities and industry provide a solid platform for educational pursuits. Further, the constant guidance and feedback from mentors ensure steady academic progression.

As much as emphasis is placed on a comprehensive academic curriculum, APIIT-Sri Lanka also addresses the need for social interaction and recreational activities with an entire floor dedicated as a student recreation area. Led by the Student Activity Club, students engage in numerous recreational activities including sports, music, debating, social and cultural events and social service projects for developing well- rounded personalities amongr students.

This is your opportunity to secure a prestigious British degree and be globally competitive. Students wishing to enrol in the next intake scheduled to commence in October 2011 are advised to contact Ruzlie on 011 7675108/ 2675060 or for further information and assistance, and invited to visit the APIIT City Campus at 388, Union Place, Colombo 2 to experience the APIIT Advantage.

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