Business Times

Sony brings Internet TV for Sri Lankans

Sony is bringing Sri Lankan viewers a new way of being entertained, the fusion of Internet and TV. Sony Internet TV combines the big-screen impact of High Definition Television (HDTV) and full Internet search to deliver an unrivalled entertainment experience. Siedles Ltd., launched the new Sony Bravia high definition televisions to excite local customers at a gathering of its dealers and media personnel in Colombo on August 23rd.

“Being the trendsetter in the LCD TV market Sony understands our customers desire for the best in home entertainment that perfectly satisfies their pursuit of pleasure,” said David Martenstyn, General Manager of Siedles, the authorized distributors of Sony Electronics.

Vincent Yip, General Manager ,Singapore Channel Marketing Centre told the Business Times that Sri Lanka will embrace the Internet TV as many citizens in the country are computer literate . They will be able to get much needed information while watching the Television through internet if they possess Internet TV. He expressed the belief that Sony Bravia LCD HDTV will soon become popular among Sri Lankans.

“ If in the past, you would just sit on your couch and browse through TV channels until you find something you like, starting today, you can now decisively determine the shows that get aired on your TV. Believe in a TV that can search for different kinds of content, from the popular to the obscure. Imagine the expansive, almost endless, content universe that is the Internet, and believe in entering into this goldmine of programming, without leaving your home. Believe in the paradigm shift taking over the TV viewing landscape, transforming it from a passive experience into one that is not just active, but interactive,” said Mr Vincent Yip.

Sony Bravia LCD HDTV line includes 8 new 3D capable models and 14 Internet connected models. Recognising the increasing influence of social media in the lives of people, Sony has struck up a nexus in social media and entertainment through Bravia. Therefore, Sony has redefined television not only as an entertainment item but also as a tool, which provides access to social media.

“Redefining the TV”- Bravia has made paradigm shifts in TV technology due to its unprecedented networking facility, 3D and high definition picture quality,” Sony South East Asia Bravia Product Manager Canice Koh said.

The new Bravia line is equipped with Internet TV which delivers access to online entertainment including YouTube, Daily Motion etc., through a Wi-Fi or an Ethernet connection. For easy access of Social Media, widgets and applications can be downloaded an it also allows the consumer to simultaneously get real time updates from facebook or skype without having their TV vie interrupted.

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