Business Times

Sri Lankan telephone directory goes electronic

By Bandula Sirimanna

Information contained in the Sri Lanka telephone directory will be more broad based for the benefit of millions of telephone users with the introduction of the e-Directory by SLT Publications (Pvt) Ltd, popularly known as Rainbow Pages.

Malraj Balapitiya, CEO of SLT Publications (Pvt) Ltd said, “telephone users in Sri Lanka have increased and reached several millions and providing the SLT printed directory to such large numbers is not possible due to practical reasons. Thus an e-version of the directory will provide a solution as it is almost the same directory and could be easily downloaded by local and overseas computer users free – of - charge without any hassle,” he said.

He added that the e-Directory is actually transforming the printed directory into an electronic directory with the current digital lifestyle which is a hallmark of modern society. It also fulfills the long-felt need for a new medium similar to the printed directory with a customer friendly digital version to search for any desired product or service anytime, anywhere.

The e-Directory is published using the most advanced eBook technologies and has the same look and feel of the printed version . It is a page-turn publication of extremely small file size, easy to download and most convenient to store in a PC or laptop to be viewed at home, office or car whenever it’s needed. A copy could be received via email or CD too.

Another feature of the e-directory is that it is scalable to fit any screen size. Unlike the printed directory, the web link will provide direct logging onto the respective web site, he said. Greg Young, the CEO of SLT said that “today technology has enabled the spread of information in ways never before imagined possible and these innovative solutions have to be harnessed in positive ways to empower consumers to make better decisions to decide on relevant products and services. In this context the latest product unveiled is the e-Directory which will play a vital role in bringing about national productivity.”

Initially the e-version of the Classified Directory of the Central and Uva Provinces will be made available.
The Western Province Directory in electronic format will be available during the latter part of the year soon after the 2010/2011 Western Province directory (print version) is launched, said Ruwan Wijetunga, General Manager of Rainbow Pages. A giant Raffle draw with mega prizes to be won has been organized to encourage computer users to download the e-Directory, he added.

Whilst being at the forefront of introducing new technologies to disseminate information, Rainbow Pages a subsidiary of Sri Lanka Telecom serves the local and global community by introducing the latest cutting - edge products such as the Directory CD, WAP for Mobile Phone Users, Web Portal, Call Centre Service and Rainbow Pages on IPTV. The e-Directory is the latest addition to the Rainbow Pages product line.

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