Business Times

Change of stars at Burson-Marsteller

A change of stars is taking place at one of Sri Lanka’s longest standing and most experienced PR agencies, Strategic Alliance PR, the exclusive affiliate in Sri Lanka of the top global network Burson-Marsteller.

Rezani Aziz Jumar Preena

Chief Operating Officer Rezani Aziz departs, after a long innings of 14 years with the agency where she was initially Head of Media and then Head of PR, to take on a senior level position as Head of Corporate Affairs at Standard Chartered Bank.

Her successor Jumar Preena, is another veteran in the field with 28 years of experience in PR and marketing communications.

Mr Preena joins the agency with highly relevant experience in the private, public and parliamentary sectors, and overseas. Having started his career as a journalist with a local newspaper, he worked in PR and Marketing Communications with the Maharajah Organization and its media businesses, Mobitel (Telstra) and Hutch before proceeding to the UAE to work with a real estate company and then Newsweek.

Speaking of the change, Chairman & CEO of the agency, Nimal Gunewardena said: “Rezani had a very attractive offer, and we had no option but to let her pursue this great opportunity in her career. We are grateful to her for the tremendous service to our agency and the reputation and rapport she has built with our clients and the media through her professional and charismatic demeanor. Jumar, with his valuable private and public sector and overseas experience, is an eminently worthy successor and we are glad we were able to zero-in on him quickly on his return to the country.

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Change of stars at Burson-Marsteller


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