Haycarb PLC said this week that it is launching a new corporate logo and associated new marketing collaterals to support a “strategic re-positioning that better articulates the company’s values, vision and personality in the context of its evolution into a world leader in eco-friendly purification solutions”.
The company said that the predominantly green new logo is a “visual metaphor that represents the filtration process, symbolizes Haycarb’s global reach and embodies the company’s wide-spectrum product suite -- a portfolio that encompasses all activated carbon based purification applications”.
Launched in Colombo at the 7th International Distributors’ Convention of Haycarb earlier this month, the new logo will also serve as an emblematic catalyst for a new phase of growth leveraged on the company’s emphasis on striving for technical excellence, innovation and customer centricity in a greener supply chain framework and an environment of new opportunities and application requirements in the global market, Haycarb Managing Director Rajitha Kariyawasan said.
“This exercise is centered on the strong Haycarb name built over the last four decades for quality activated carbon and solutions across the globe,” he added. “The company’s logo has changed several times to match the prevailing market dynamics.”