Business Times

Brandix 2010 calendar features vessels that graced homes and palaces

Apparel exporter Brandix has elevated the wall calendar, a ubiquitous utility in Sri Lankan homes and offices, to an elegant expression of thought-provoking information and corporate philosophy that pays tribute to the wisdom and design acumen of Sri Lankans of yore.

The Group's 2010 calendar edition, themed 'Water in Vessels' offers an inspiring and nostalgic look at the conscientious and considerate manner in which water was once -- and in some parts of the island is still -- stored, transported or dispensed, the group said in a press release.

Each of the 12 leaves dedicated to the months of the year, presents a simple every day vessel that graced the homes of the royal and the humble alike, and provides well-researched vignettes of information on how it was used. From the simple grace of the Kalagediya, the sturdy Kotalaya and the finely contoured Nembiliya to the austere Patraya and intricate Kendiya, the calendar provides examples of how water was treated as a precious resource in a culture of profound respect for the environment and for customs.

It tells us how the Vil Koraha was used as a mirror by royalty to glimpse their reflections as well as that of the new moon, and that King Parakramabahu I had his first bath in such a basin. It enlightens us on how the Mehaka Jala Piripahaduwa, placed beneath a urinal, was used more than a millennia ago, to purify soiled water before it was released to the environment, and how a small crucible called a Pae Thatiya was used to measure time.

"Take a thoughtful look," the calendar exhorts users. "Perhaps it will stir you to push for change in our collective attitude towards managing this precious resource, a movement supported wholeheartedly by Brandix." The 2010 calendar is an extension of its predecessor titled "Water in Reflection," and is a subtle yet evocative articulation of the Brandix Group's Corporate Social Responsibility theme 'Water is Life' under which thousands of needy families have been provided with access to clean water and sanitation.

Top to the page  |  E-mail  |  views[1]
Other Business Times Articles
Election violence up; free and fair election uncertain- BT poll
Rajapaksa’s New Year SMS smacks of bias towards one candidate-experts
LIOC: No–win situation in fuel price issue
Discussion on economic policies of Rajapaksa, Fonseka
IMF on CB move
Comment - Polls: Fonseka proposes, Rajapaksa disposes
Using intelligence network to combat corruption
Leadership challenges for government organisations, state corporations
Colombo biz community looking for change through Fonseka
Global Campaign “Coca-Cola Open Happiness” unveiled in Sri Lanka
Vanik shareholders urge Rajapaksa, Fonseka to intervene
Tourist Hotels Association sues PCs over taxes
Sri Lanka -The place to be in 2010
Hospital investments by Hemas
World Bank implements Emergency Recovery Project for North
Unethical, and possibly unlawful, election propaganda by ICTA
MTI Corporate Finance to help local companies go public
CRIB and what it stands for
Crocodile donates Rs. 3.6 million worth of wheel chairs
JKH helps disabled soldiers
EFC cautions on further intervention on estate wages
MyCola to expand to fruit drinks market
Orange Sewing Solutions moves to new location
Tigo extends coverage to Sripada
Voting rights urged for migrant workers, other Sri Lankan residents overseas
HSBC appointed Settlement Bank of CDS at Colombo Stock Exchange
Sri Lankan professionals in UK help victims of war
Taking Sri Lanka around the world via Mobitel broadband
Etihad Airways back in Sri Lanka
Elpitiya Plantations' Factories receive ISO 22000
Emirates flies Sri Lankan novelists to Galle Literary Festival
Swedish investor undeterred by war, conflict in Sri Lanka
Colombo Port project on track
Corporate stewardship and board room governance
Foreign fund Janus has 12% stake in JKH
Ceylinco bldg, hotel for depositors
African investors urged to look at Sri Lanka
Safeguarding Metro Kids – The eternal parental challenge
Sri Lanka's largest wind power project in Puttalam soon
SIA continues to be praised across the world
US companies keen on Lankan investments
ICASL marks 50 years with special publication
Top Asian chamber group to hold summit in Colombo
Finance companies still weak but expected to do better in 2010
CEO forum "Entering the Corporate Arena"
PC Pharma helps in awareness on lesser-known medical issues
Hameedia's "Open Market" initiative for differently-abled persons
Brandix 2010 calendar features vessels that graced homes and palaces


Reproduction of articles permitted when used without any alterations to contents and a link to the source page.
© Copyright 2010 | Wijeya Newspapers Ltd.Colombo. Sri Lanka. All Rights Reserved.| Site best viewed in IE ver 6.0 @ 1024 x 768 resolution