Coca-Cola in Sri Lanka recently unveiled ‘Open Happiness’ its global campaign which is all about inviting people to welcome small moments of joy and happiness into their lives and interpreted as the physical opening of a bottle of Coca-Cola.
‘Coca-Cola Open Happiness’ is designed to serve as the platform for all integrated marketing initiatives for brand Coca-Cola globally. Inviting consumers in Sri Lanka to pause and enjoy a moment of cool refreshment, the latest communication features the music sensations and Coca-Cola brand ambassadors Bhatiya and Santhush, the company said.
According to Manish Chaturvedi, Country Manager - Sri Lanka and Maldives, Coca-Cola Far East Ltd, “The latest Global Campaign- Open Happiness brings forward the thought of enjoying a bottle of Coca-Cola while taking a pause from the daily routine to connect with others. The new campaign invites people to welcome and share small moments of joy and happiness into their lives with a bottle of Coca-Cola. Open Happiness.” In addition to leveraging mass media, the entire communication effort will be complimented by a range of initiatives including Out-of-home (OOH) in-store, Internet downloads and on-the-ground activation across all key markets, the company said.
“Open Happiness” was first unveiled in the US with print and television commercials, outdoor advertising and in-store executions.
The Indian launch featured cricket sensation Gautam Ghambir and Bollywood actor Aamir Khan.