Business Times

MyCola to expand to fruit drinks market

By Quintus Perera

My Beverages Marketing (Pvt) Ltd, part of Pet Packaging Co (Pvt) Ltd which produces MyCola, made a major breakthrough in its beverages manufacture and distribution when the company sent two container loads of MyCola to the Maldives last week. One container load consists of 52,400 bottles.

Loading the first consignment to Male

Some years ago, MyCola won a legal battle with one of the multi-national beverages giants when it was getting established in the market. R.S.M.L. Sarmaa, Managing Director, My Beverages Marketing told the Business Times that this is the beginning of major export of MyCola to Maldives and said that the export commitment is 10 container loads of MyCola monthly.\

Pet Packaging originally has been manufacturing, bottling, distributing and exporting drinking water and on its 10th anniversary in 2004 commenced manufacturing beverages under the brand name 'My'. He said that at the start they had a 2% market penetration and projected the same percentage penetration annually. But, he said that the penetration retarded due to the conflict situation in the country and the global recession. He said that as things are different now and with the possibility of penetrating the North and East markets he is confident of achieving much bigger sales.

Mr Sarmaa said that today's trend in the market is a shift from aerated water to fruit drinks and said that they would enter the fruit drinks market very soon. He said that they hoped to achieve a market share of 14% in the beverages market by 2014.

Top to the page  |  E-mail  |  views[1]
Other Business Times Articles
Election violence up; free and fair election uncertain- BT poll
Rajapaksa’s New Year SMS smacks of bias towards one candidate-experts
LIOC: No–win situation in fuel price issue
Discussion on economic policies of Rajapaksa, Fonseka
IMF on CB move
Comment - Polls: Fonseka proposes, Rajapaksa disposes
Using intelligence network to combat corruption
Leadership challenges for government organisations, state corporations
Colombo biz community looking for change through Fonseka
Global Campaign “Coca-Cola Open Happiness” unveiled in Sri Lanka
Vanik shareholders urge Rajapaksa, Fonseka to intervene
Tourist Hotels Association sues PCs over taxes
Sri Lanka -The place to be in 2010
Hospital investments by Hemas
World Bank implements Emergency Recovery Project for North
Unethical, and possibly unlawful, election propaganda by ICTA
MTI Corporate Finance to help local companies go public
CRIB and what it stands for
Crocodile donates Rs. 3.6 million worth of wheel chairs
JKH helps disabled soldiers
EFC cautions on further intervention on estate wages
MyCola to expand to fruit drinks market
Orange Sewing Solutions moves to new location
Tigo extends coverage to Sripada
Voting rights urged for migrant workers, other Sri Lankan residents overseas
HSBC appointed Settlement Bank of CDS at Colombo Stock Exchange
Sri Lankan professionals in UK help victims of war
Taking Sri Lanka around the world via Mobitel broadband
Etihad Airways back in Sri Lanka
Elpitiya Plantations' Factories receive ISO 22000
Emirates flies Sri Lankan novelists to Galle Literary Festival
Swedish investor undeterred by war, conflict in Sri Lanka
Colombo Port project on track
Corporate stewardship and board room governance
Foreign fund Janus has 12% stake in JKH
Ceylinco bldg, hotel for depositors
African investors urged to look at Sri Lanka
Safeguarding Metro Kids – The eternal parental challenge
Sri Lanka's largest wind power project in Puttalam soon
SIA continues to be praised across the world
US companies keen on Lankan investments
ICASL marks 50 years with special publication
Top Asian chamber group to hold summit in Colombo
Finance companies still weak but expected to do better in 2010
CEO forum "Entering the Corporate Arena"
PC Pharma helps in awareness on lesser-known medical issues
Hameedia's "Open Market" initiative for differently-abled persons
Brandix 2010 calendar features vessels that graced homes and palaces


Reproduction of articles permitted when used without any alterations to contents and a link to the source page.
© Copyright 2010 | Wijeya Newspapers Ltd.Colombo. Sri Lanka. All Rights Reserved.| Site best viewed in IE ver 6.0 @ 1024 x 768 resolution