Business Times

Hameedia's "Open Market" initiative for differently-abled persons

Leading menswear specialist Hameedia recently held a two-day "Open Market" project at which a wide range of products made by differently-abled persons were exhibited and sold at the Majestic City Lobby in Colombo.

Held over the weekend of December 19 and 20 last year to coincide with the International Day for the Disabled, this project attracted hundreds of Christmas shoppers who patronised the "Open Market" and thus boosted sales, the company said. Chief Guest on the occasion was Deputy Managing Director of Hameedia Hussain Sadique while Dr. Ajith Perera was Guest of Honour.

Seen is the "Open Market" at the Majestic City Lobby in Colombo

Commenting on this project, Managing Director of Hameedia Fouzul Hameed said that the company was honoured to be of assistance to differently-abled persons. He expressed confidence that a project of this nature would not only break man-made barriers but also empower these differently-abled persons and help them reach out to customers from different social strata in the local market.

Managing Director of the Majestic City Shopping Complex Joseph Chandrakuma Page commended Hameedia for spearheading a project of this nature as part of its social responsibility programme to ensure a better deal for differently-abled persons. He further assured his full support for more such events like this in the future.

This project saw the active participation of inmates from the School for the Deaf - Ratmalana, Sri Lanka Council for the Blind, School for the Deaf and Blind - Monaragala, Eastern Paper Community - Batticaloa, Vocational Training Centres - Kalawana and Horana, ECSAT (Equality Based Community Support and Training) - Galle, SIA (Spinal Injuries Association - Ragama and Victoria Home.

Among the range of items on sale were handloom textiles, greeting cards, ornamental paper creations, wax products, school bags, kitchen utensils, handloom bags, thread toys, cushion mats, stationery, candles and handicrafts.

Following the success of this inaugural project, an array of products made by differently-abled persons will soon be made available at special trade stalls at Hameedia showrooms at Wellawatta, Kandy, Majestic City and Crescat.

Thereafter more such trade stalls will be made available through Hameedia outlets islandwide.

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