Who branded Mother’s Day?
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Mother’s Day, once a simple holiday dedicated to celebrating mothers and maternal figures, has undergone a significant transformation in recent years. What was once a day for heartfelt gestures and meaningful sentiments has now become a commercial event, characterised by expensive gifts, extravagant displays of affection, and relentless marketing campaigns.
The roots of Mother’s Day can be traced back to ancient Greek and Roman civilisations, where festivals were held to honour mother goddesses. In its modern form, Mother’s Day was first established in the early 20th century as a way to recognize and appreciate the sacrifices and love of mothers. However, as the holiday gained popularity, it also attracted the attention of businesses eager to capitalise on the occasion.
Anna Jarvis – Mother of Mother’s Day
The idea for a dedicated day to honour mothers can be attributed to Anna Jarvis, who campaigned for the establishment of a national holiday in honour of mothers following her own mother’s death in 1905. Her efforts came to fruition when, in 1914, President Woodrow Wilson officially declared the second Sunday in May as Mother’s Day. Prior to Anna Jarvis’s efforts, there were other, earlier efforts to celebrate mothers, such as “Mother’s Day for Peace” proposed by Julia Ward Howe in 1870, which aimed to promote peace and reduce the impact of war. However, Anna Jarvis’s vision of honouring mothers on a regular basis gained more traction and ultimately led to the official U.S. national holiday
Today, Mother’s Day has become highly commercialized, with retailers and marketers capitalizing on the guilt and obligation many people feel to show their appreciation for their mothers. From greeting cards and flowers to lavish gifts and extravagant brunches, there is no shortage of ways to spend money on Mother’s Day. In fact, according to the National Retail Federation, Americans spent over $26 billion on Mother’s Day gifts and celebrations in 2020. While it’s important to show our mothers how much we love and appreciate them, it’s worth considering whether the commercialisation of Mother’s Day has taken away from the true meaning of the holiday. Rather than focusing on extravagant gifts and grand gestures, perhaps we should instead prioritise spending quality time with our mothers, expressing our gratitude through genuine acts of kindness and love.
While the commercialisation of Mother’s Day has certainly intensified in recent years, it is important to remember the original intention behind the holiday – to honour and celebrate the selfless love and devotion of mothers everywhere. As we continue to navigate the commercial landscape of Mother’s Day, let us not lose sight of the true spirit of the holiday and the opportunity it presents to express our gratitude and appreciation for the remarkable women who have nurtured and cared for us.
Ultimately, the true essence of Mother’s Day lies in acknowledging and honouring the incredible women who have shaped our lives. By resisting the pressure to buy into the commercial hype surrounding the holiday, we can reclaim the simple beauty of showing our appreciation for our mothers in meaningful and heartfelt ways. Let us not forget that the most precious gifts are often the ones that come from the heart, not the wallet.
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