Sri Lankan mobile technology company WaveNET recently launched a solution that it said will "bridge the gap between 3G and 2G", or GSM, by enabling video calls generated from 3G devices to be completed as audio calls for GSM users.
Referring to the launch of this “Video Call Completion solution” at the Mobile World Congress 2010 in Barcelona, the largest international mobile technology exhibition which this year expected around 47,000 visitors, WaveNET Chief Executive Suresh Pinto noted: "One of the biggest challenges faced today by mobile operators launching 3G networks is the low rate of video call adoption.
Thus, most operators concentrate on broadband revenues as opposed to video call revenues, as many 3G network callers, encounter difficulty in initiating calls to a 2G network user due to the low volume of 3G subscribers, resulting in a loss of customer satisfaction and ultimately, revenue, for the mobile operator. We at WaveNET have now developed a solution that will bridge the gap between the 3G and 2G user by allowing an audio call completion.”
“Our Video Call Completion Solution will enable subscribers from any network generation to utilise their mobile services with ease, and offer mobile operators an additional source of revenue by enabling them to push mob-ads to the 3G caller. The Video Call Completion solution was very well accepted by the international mobile community when it was presented in Barcelona".