'Pay per Subject' only at Strategy

Strategy a leading institute in Marketing Education, which is an accredited study centre of The Chartered Institute of Marketing, UK informed media that they have taken a bold step in introducing a new payment scheme for CIM students 'Pay per Subject' for the first time in Sri Lanka.

What is 'Pay per Subject?'
Spokesperson for Strategy Dr. Ranjan Madanayake said the usual market practice is to charge higher when students do one or few subjects and offer a lower fee structure when more subjects are taken. However, with this proposition students can take up one or more subjects at the same price for each which is Rs. 6,500.00 per subject. Thus for two subjects it would be Rs. 13,000.00 and so forth.

Does 'Pay per Subject' apply for all Stages?
Additionally, he confirmed that their pricing scheme is common for different stages of the CIM qualifications, such as Introductory Certificate, Professional Certificate, Professional Diploma and Chartered Postgraduate Diploma in Marketing Stage 1; hence there is no discrimination in the fee structure for local coaching. The Chairman of the CIM Student Council of Strategy Shivane Wijayaratnam said he was very pleased with this initiative and the fact that the Management of Strategy has responded positively to the needs of the students.

Great place to learn
He added the fact that at Strategy what was very special was the interaction between the dynamic panel of young lecturers / facilitators who are all practising marketers bringing a new dimension to their learning experience. He further stated that at Strategy they received personalized support for completion of their Assignments, provided with tailor made study texts, a unique e-learning platform, innovative teaching methods and also a very convenient and comfortable location and facility.

Stage 2 of the Chartered Postgraduate Diploma in Marketing
Media was also informed that Strategy was the first in Sri Lanka to initiate to conduct Stage 2 of the Chartered Postgraduate Diploma in Marketing, Leading Marketing, which is a research based project for those who have already completed the Professional Postgraduate Diploma in Marketing. Completion of this project will lead participants to Chartered Marketer qualification, the pinnacle of marketing qualifications of the CIM. Strategy, we were informed was determined to introduce innovative initiatives to delight their students.

'Strategy Skill Salad'
Strategy added that on January 10 2010 they will conduct a FREE seminar titled Strategy Skills Salad. This seminar will focus on providing marketers with the necessary skills to survive in the Corporate Jungle with the right skills. Interested CIM students can register by SMS 077 7599282 or email

Commencement of Sessions
The coaching for 2010 June Exams / Assignments will commence from January 9 2010.

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