SEOUL, Oct 17 (Reuters) - South Korea is offering huge cash rewards as an incentive for the nation to win its first world athletics championships medal when Daegu hosts the next edition of the event in 2011, local media reported.
The Korea Association of Athletics Federations and the ministry of culture, sports and tourism have offered 1 billion won ($860,000) to a gold medallist, with half the sum going to the coach, the Chosun Ilbo reported.
A silver medal would fetch 500 million won and bronze would be worth 250 million won to the athlete, it said.
The highest bonus in Korean sport was being offered to avoid the humiliation of none of the country's athletes winning a medal, it added.
($1=1164 Korean won)