This year's edition of the Sri Lanka Advertising Awards, the Chillies 2009, culminated last night at the Sri Lanka Convention and Exhibition Centre in Colombo.
Leo Burnett topped the points tally with 121 points followed by Triad with 101 which included one Grand Prix award.
Leo Burnett points were derived from 2 Gold, 11 Silver, 14 Bronze and 10 Finalists earned by them. Triad Advertising came in second in terms of points with 1 Grand Prix, 2 Gold, 6 Silver, 11 Bronze and 14 Finalists (101points). JWT was placed third with 1 Best of Show, 5 Gold, 3 Silver and 4 Bronze (74 points).
The new points system came into effect this year as part of the Chillies Blueprint 2009, a document ratified by all accredited agencies encompassing the Accredited Advertising Agencies (The 4A's) of Sri Lanka and the International Advertising Association (IAA), Sri Lanka Chapter.
The points system is as follows: 12 points for Best of Show; 10 points for a Grand Prix; 7 points for a Gold award; 5 points for a Silver award; 3 points for a Bronze award; and 1 point for a Finalist.
Sponsors and partners for the 2009 edition of Sri Lanka's most popular awards show include: Platinum Sponsors, Hiru FM & Gold FM, ITN, and The Sunday Times & the Daily Mirror; Gold Sponsor, Taj Samudra Colombo; Silver Sponsor, Sri Lanka Telecom; Official Beverage, Coca Cola; Official Airline, SriLankan; Official Printer, Graphitec; Official Office Equipment, John Keells Office Automation; Official Audio Visual, Pan Audio; Official Event Management, Ant Works; Official Venue, Sri Lanka Exhibition & Convention Centre (SLECC); Official Paper Supplier, Metropolitan; and Official Partners, Shift Solutions and Dimension X.