At a time when many companies are battening down their hatches and attempting to weather an increasingly gloomy financial forecast, one company, at least in Sri Lanka, appears to be bucking the trend with indications of 'upgrades' across the board. Hameedia's Managing Director, Fouzul Hameed, at Tuesday's launch of the company's "Groom's Studio", announced that the company had embarked on a series of upgrades to factories and other facilities.
This includes the hiring of an Italian consultant which, according to Mr. Hameed, would allow the company to "get ready for the good years to come".
Indicating 2009 to be an 'exciting year' for Hameedia's, Mr. Hameed further remarked that the company had already begun a process whose end result would be the elevation of many of the company's products to world class status, while also insinuating inroads into luxury products categories. In fact, Mr. Hameed also noted that although Hameedia's was synonymous with menswear, the company did not want to be known exclusively as a menswear company as they additionally featured product offerings for the entire family.
Mr. Hameed's remarks were made at the launch of Hameedia's "Groom's Studio", a specialised consultancy service for bridegrooms and their wedding 'retinues', which encompasses a dedicated 2,000 square foot floor at the rooftop of Hameedia's 10,000 square foot Flagship Store at 34 Galle Road, Colombo 6. This new service offers to provide bridegrooms help with not only wedding clothes and accessories but also in areas such as skin care, posture, manners, etc.
Also speaking at the event, Chief Guest Clive Haswell, Chief Executive Officer of Standard Chartered Bank, congratulated Hameedia's on its innovation while further noting, in reference to the current business climate, "now is the time to dig deep for ideas".