Coca-Cola Beverages Sri Lanka this week announced the national launch of Minute Maid Mango, its latest innovation under the Minute Maid umbrella.
In a bid to extend the company’s market leadership in the juice drink market Minute Maid Mango’ will initially be made available in 200 ml returnable glass bottles (RGB) priced at Rs. 35.
A company statement said the plan is to roll out new pack sizes subsequently in the next three months. This latest drink is targetting young adults and is supported by an intensive consumer activation programme including the airing of a TV commercial, large scale sampling sessions, out- of- home (OOH) media and road shows across the country.