Tourism industry demands country specific promo
Tourism industry is urging the government to engage in the launching of a country specific campaign to ensure Sri Lanka is still on the map as a travel destination.
With state plans to generate three million travellers unlikely to be met this year as a result of any promotional campaigns launched in key markets, the industry is asking for country specific promotions in the least.
The targeted revenue and arrivals will surely come down this year, industry veterans said.
They noted that with on promotional campaigns on the cards for the next six months it will create an adverse impact on arrivals.
Promotions and advertisements are imperative for the tourism industry’s survival, the industry noted.
The industry has been demanding for a global campaign but since this is not happening and has been held back after it was nearly launched just after the Presidential election the industry calls for some presence in the markets.
The government has failed in its promises since it has not launched the global campaign on time despite repeatedly stating they will carry it out.
The tourism industry has seen a clear growth over the past seven months with the lowest recorded in July at 6.6 per cent reaching 200,244 and the highest achieved so far in January up by 21.4 per cent at 252,761. The total arrivals so far are 1.3 million.
Key markets from which travellers show a high number are India, the UK, Netherlands, China, France and Germany as reflected in the July arrivals. In the first seven months arrivals were highest from India at 279,122, UK recorded 131,377 and 115,470 visitors from Russia. Bangladesh is among the top markets with arrivals recorded at 36,411 during this period indicating this to becoming a high growth market.
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