Healthcare Branding – Ninewells Hospital: A Legacy of Trusted Care through Safety and Innovation
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In the heart of Sri Lanka’s healthcare revolution stands ‘Ninewells Hospital’, a name synonymous with excellence, safety, and unparalleled patient care. From its humble beginnings to becoming the most trusted destination for mothers and children, Ninewells’ journey is a testament to visionary leadership, meticulous planning, and an unwavering commitment to “A Lifetime of Care.”
From Vision to Reality: The Origins of Ninewells
Ninewells Hospital was not just built—it was carefully crafted under the leadership of Dr. Thiasha Fernando, a seasoned medical professional with experience across 11 hospitals in the UK. Her expertise in healthcare management and patient-centric models laid the foundation for a facility that would redefine medical care in Sri Lanka. 
Interestingly, the name “Ninewells” carries a serendipitous legacy. While it is believed to have Pictish origins linked to the “Nine Maidens Well” myth in Scotland , the team later discovered a renowned teaching hospital in Dundee, Scotland, with the same name—a coincidence that only strengthened their belief in the name’s historical and medical significance .
“A Lifetime of Care” – More Than Just a Tagline
The log that depicts the care element of the hospital and its staff with the colour Blue, and the newborn and the mother with a Green circle
At Ninewells, care and safety are not just ideals—they are institutional mandates. The hospital has embedded these principles into every operation, ensuring that every staff member, from nurses to specialists, upholds rigorous safety protocols. This dual focus has transformed Ninewells into a trusted brand for mothers and children, where families feel secure from pregnancy through pediatric care.
The hospital’s Mothers’ Comfort Zone, offering luxury services like reflexology, pedicures, and wellness treatments, exemplifies how Ninewells blends medical excellence with holistic care.
The Trust of Diplomats, Celebrities, and Everyday Families
Ninewells has become the preferred choice for high-profile deliveries, including diplomats, cricketers, and celebrities, who trust its world-class obstetric and pediatric care. But what truly sets it apart is its ability to serve diverse economic backgrounds—with delivery packages ranging from LKR 350,000 to LKR 1,500,000, including super-luxury suites designed to rival five-star hotel experiences .
This tiered service model was pioneered by Dr. Vibash Wijeratne (CEO & Director), who introduced the super-luxury category, while Dr. Thiasha Fernando ensured affordability for the masses, keeping prices competitive with other private hospitals.
Transforming a Struggling Facility into a Healthcare Powerhouse
Ninewells’ growth story is remarkable. The hospital began by acquiring a struggling facility handling just 30 deliveries a month. Under strategic leadership, it now conducts over 500 deliveries monthly and has welcomed more than 50,000 babies into the world .
A key factor in this success has been earning the trust of government hospitals, which now refer high-risk pregnancies to Ninewells—a rare reversal of the usual trend where private hospitals transfer complex cases to public institutions.
Cross-Industry Benchmarking: The Hotel Standard of Care
To elevate patient experience, Ninewells benchmarked its services against luxury hotels, introducing dedicated butlers and customer experience executives for superior rooms. This approach ensures that every patient—whether in a standard or premium suite—receives personalised, attentive care.
Conclusion: A Model of Excellence
Ninewells Hospital is more than a medical institution—it is a beacon of innovation, inclusivity, and trust. By balancing cutting-edge healthcare with compassionate service, it has set a new standard in Sri Lanka’s medical landscape under the wings of the Access group.
As Dr. Thiasha Fernando and her team continue to push boundaries, one thing remains clear: at Ninewells, every life is cherished, every birth celebrated, and every patient treated like family.
Ninewells was chosen to be featured in the forthcoming first edition of Professor Kotler’s book, Essentials of Modern Marketing in the year 2025.
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