History of advertising

Advertising is basically a means to communicate and is used to sell products and services. It is generally believed to have begun with newspapers in the seventeenth century. In the beginning, it had only the basic description along with the price of the product. In the late nineteenth century, with the help of technological advancements, illustrations as well as colours were added to the advertisement.
By the end of the nineteenth century, advertising agencies were established and advertising became a separate full fledged working institution. These advertising agencies helped their clients to carry on with manufacturing without the worry of marketing their product.

Advertising got a major boost during the First World War. As all governments used advertising as a means of propaganda, it also had its effects on the entrepreneurs; it accelerated the desire to create need in the consumer. This desire has thus dominated the advertising business since the 1920s.
With the introduction of mass media, advertisers used the radio and cinema as a means to transmit commercial messages. However, it was effective for a short period of time only.

The Great Depression of the 1930s and the Second World War depleted the need of advertising because people did not have enough money to indulge in the goods. This situation lasted till the 1950s.
After the end of the World War the Advertising industry got a big boom and it led to the current highly developed creative industry. Now no one can sell a product or service without an advertisement.

Top to the page  |  E-mail  |  views[1]
SocialTwist Tell-a-Friend
Other Education Articles
UND flying team captures 16th national victory
SLIIT Toastmasters' Club to foster communication skills
Aspirations 2010 Int’l Education Exhibition: A mega-success
Bio-medical Science as a new profession in Sri Lanka
‘One hundred years down Flower Road…’
‘A good leader will let followers surprise him with results’
Oh God!!! Save me from Spams…
American College of Higher Education ties up with Guangzhou Civil Aviation College, China
APIIT advantage in Higher Education
Tumal Creates History
English Literature and its position in the Sri Lankan ESL classroom
‘Make your Mark’ Sampath Bank Toastmasters’ Club - Leaders for Tenure 2010/2011
Dare to be the NEXT Champion TOPCIMA Student?
Lean Management MORE WITH LESS
Teaching of English to Performing Arts students
Problem lies with the teaching methods rather than the syllabus itself
AOD implements WGSN Creative Intelligence Network in Sri Lanka’s Creative Education
Everybody deserves to study
Presentation skills : Take the terror out of the stage
The art and science of effective time management
Study Medicine in the Philippines
A comprehensive IT proficiency through PIBT
500 Scholarships from CFL
HSBC and JCI SL present the Ten Outstanding Young Persons Award 2010
History of advertising
Royal Institute of Colombo brings University of London degrees to your doorstep
Enhance your project management maturity
TKF MALSARA NIGHT "Ape Thale Ape Partiya!!! "
Imperial College awards scholarships for the winner of Spellmaster and Top 20 finalists
Students join Australian universities in July through Edlocate
Leading change at UTS
PRINCE2 in Sri Lanka
The international standing of Australian universities
Topcima (t4) with channa @ wisdom
Belief, desire, dedication and living the dream
Navodha: Reaching for the stars


Reproduction of articles permitted when used without any alterations to contents and a link to the source page.
© Copyright 2010 | Wijeya Newspapers Ltd.Colombo. Sri Lanka. All Rights Reserved.| Site best viewed in IE ver 6.0 @ 1024 x 768 resolution