Business Times

First for First Guardian Equities

First Guardian Equities is the first financial institution in Sri Lanka to be awarded the ISO 9001:2008 compliance certificate by Moody’s, the internationally reputed standard setting and rating agency, who conducted stringent tests on the processes of the firm.

A press release from First Guardian quoted CEO and Managing Director Rohan Goonewardene describing the country as being at the start of a great economic boom in which a cross section of the economy will attain its true potential in the coming years.

Mr. Goonewardene further explained that with economic growth, service standards need to increase tremendously with customer expectations. He said the company feels the time is right to invest in its service organizational infrastructure to maintain its competitive edge. “We invest heavily in our people, our systems and our processes to provide our customers the highest service excellence. The Moody’s certificate of compliance is one such move in a fast evolving market place,” he said.

In the press release, Country Manager for Moody’s Sanjeewa Senevirathna said the certification process requires that an organization meets stringent criteria and adequate monitoring of the processes to ensure that they are effective and create a culture of continuous improvement.

In recent times, the press release stated that First Guardian Equities has introduced technological innovations to the local financial markets such as Financial News Alerts with their media partner Ada Derana News, Omnivantage which allows their clients to monitor the market on their mobile phones and, also SMS marketing.

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