American designer from New York, Interior Designer, Joel Rapp shares his views that by 2020 the need for ambience creation will be so strong that Sri Lanka can export its design talent by 2020 given the Sri Lankan talent in this area. Joel Rapp is the Head of Interior Design at the Northumbria University Degree [...]

The Sundaytimes Sri Lanka

Sri Lanka could Export International quality Interior Design Talent by 2020 !

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American designer from New York, Interior Designer, Joel Rapp shares his views that by 2020 the need for ambience creation will be so strong that Sri Lanka can export its design talent by 2020 given the Sri Lankan talent in this area.

Joel on the Dubai architectural study tour with the final year degree students

Joel Rapp is the Head of Interior Design at the Northumbria University Degree programme delivered at the AOD International Campus which is the premier educator in delivering international design talent for Sri Lanka. The Northumbria University globally renowned for design education and offers the Interior Design Degree right here in Sri Lanka which will be unique to Sri Lanka given that it can make the country known for its creative talent.

Speaking with Joel Rapp to understand the direction he has for his students on the Interior Design Programme at AOD International Design Campus, it was evident that he had a clear vision. Following were his views

Q; What do you observe to be the essential for the development of Sri Lanka’s Interior and Architectural design industry?
Sri Lankan architects gathered international knowledge and formed a great contemporary style for Sri Lankan architecture in the 50s and the 60s. However, evolution of local architecture and interior design has been quite slow within the last two decades. What Sri Lanka needs today is not just an incremental change from generation to generation, but a fresh perspective that propels us over that gap and makes us leaders in contemporary design. Sri Lanka needs a creative revolution in interior and architectural design; I believe it will be the students of Northumbria University Degree programme delivered at the AOD International Campus who will spearhead this revolution.

Q; How are your students on the degree programme better prepared for this challenge of leading a revolution in Sri Lankan Interior/Architectural design?

Materials and technology advances in the last 15 years have totally changed the global world of Architecture and Interior Design. The AoD student works within that global world and attempts to create projects based not on what things ‘should’ look like, but what their ideas lead them to. AoD’s interior designers are trained with the necessary knowledge and skills needed to fulfil many professional roles from project designer, project architect to structural engineer, within a global context, but the programme seeks to breed not role players, but team leaders who will drive projects, firms, and eventually their own entrepreneurial efforts. This will create that essential bridging between local and international architecture and interior design while Northumbria University Degree programme delivered at the AOD International Campus’s continuing relationship with local history and culture will help these designers establish a globally relevant new Sri Lankan architectural style.
Q; How do you ensure that their education is more pragmatic and industry relevant?

Interior Degree graduates at the last Convocation

Even the best ideas are useless unless you can make them a reality. Interior design, at a professional level, is about control; nobody who cannot control a project can lead a project. The reality is, training a person to both conceive of a good project, and control it takes a lot of time. Therefore I have implemented the ‘Teach to project, Teach through project’ system which prepares students for the realities of the working world and contextualizes all work making for even motivation across all classes.

Each AoD Interior student spends a minimum of 1000 hours in their final year working on a single project that gives them first-hand experience in real working conditions within the industry. 61% of project topics for BA thesis-projects cover ethical, ecological, and social sustainability issues and 47% deal with Sri Lankan community or national issues. Focusing so much time on important issues makes the students at the Northumbria University Degree programme delivered at the AOD International Campus not only better designers, but better thinkers.

Where do you envision the designers to be within the contexts of local and international interior design and architecture industries?
Northumbria University Degree programme graduates of Sri Lanka produced at the AOD International design Campus have the training and the education necessary to manage and lead interior design and architectural projects anywhere in the world. Working abroad and gaining more global perspective will help them gain expertise in international projects too. Our goal at the Sri Lankan campus is to make sure that our interior designers’ are at a leading and influential position both locally and internationally. A Northumbria University Degree programme delivered at the AOD International Campus provides the education, training and curricula contribute to this goal. My vision is to see out designers leading and exporting Sri Lankan Interior Architecture by 2020.

Joel Rapp who is an American interior designer whose work extends from designing tableware in the jungles of Africa to designing museums in New York city, hopes to bring together his sound experience on design and familiarity with advanced industrial techniques to place the interior design students at a leading position in the world of interior architecture within the next decade.
Admissions for 2013 have begun.

CALL Northumbria University , Enrollment Hotline at AOD International Design Campus 0775980141 or 011 5867772 – 3 or log on to www.aod.lk or www.facebook.com/aodsrilanka, www.twitter.com/AOD_SRILANKA




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