Financial Times

Lankan manufacturing base to export 4,000 computers monthly to Pakistan

A new entrant into the Sri Lankan market, Dubai-based Ezy Infotech, has made public its intent to use the country as a manufacturing base from which to export 4,000 computers a month to Pakistan.
This came on the heels of the company's announcement , some weeks back, that its first consignment of 600 units had left for Pakistan on September 9. Further, this goal would be aided by recent appointments of distributors - Decent Computers in Lahore, recipient of the initial order, and Optimum Technologies in Karachi, currently awaiting delivery of an order for 500 units - who have already "expressed an interest in marketing the entire range" of the company.

This according to the company's Chief Executive for Sri Lankan operations, Shafraz Hamzadeen, who also signalled the company's desire to export locally made computers throughout Asia, 'barring India where they already have a manufacturing plant and a very strong presence'. While indicating that the company had "a very aggressive marketing strategy", he also suggested that future exports would target the Maldives, Laos, Cambodia, Malaysia, New Zealand and Australia, further hinting that the company had set its sight on Bangladesh next where it was "currently in the process of appointing a distributor".

Meanwhile, as Mr. Hamzadeen sees it, the company's 'biggest competition' would be from China because "they too manufactured low cost computers". He added: "However China has one great drawback with respect to their internal transportation, where sometimes it takes as much as three weeks for goods to reach the nearest port from the manufacturing plant while an EZY computer exported from Sri Lanka, could be sold within that particular country even before a Chinese computer leaves the Chinese port”; additionally claiming that his products 'could be sent to the country of export within 10 days of manufacture'.

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