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Dave Tractors - taking Sri Lanka's agricultural industry to greater heights

By Gayani Perera

Dave Tractors Private Limited was established in the year 1990 and over the years has reached tremendous heights with regards to achieving greater sales and market share whilst gaining island wide recognition and enhancing their product portfolio. Dave Tractors is an agricultural based company which caters to the agriculture and plantation sectors in Sri Lanka and its associate company comes under the name Lanka Loha Hardware Limited, which specializes in the manufacture of mammoties, shovels etc. under the brand name 'Lanlo'.

Mr. Anurudda Wijesinghe Head of Sales and Marketing of Dave Tractors.

The company also deals in Italian designed tiles and sanitary ware under the name Lanlo Tiles (Pvt.) Ltd. The Sunday Times spoke to Mr. Dave Siriwardena, Chairman, Mrs. Mumtaz Siriwardena, Managing Director of Dave Group and Mr. Anurudda Wijesinghe Head of Sales and Marketing of Dave Tractors to find out what the company has to offer.

"We are continuously modernizing our workshops with the intention of providing the highest quality products and our distribution facilities have also been expanded with the intention of maintaining a high level of customer satisfaction, whilst enabling the company to maintain a steady growth and gaining a competitive edge. One of our major assets is our workforce without whom we would not have been able to achieve our goals. They work in a modern environment with SAP enterprise resource planning software thereby increasing their efficiency with minimum strain" says Ms. Siriwardena.

Mr. Dave Siriwardena, Chairman of Dave Tractors (Pvt.) Ltd., and Lankaloha Hardware Limited the former Ceylon State Hardware Corporation states, "In leading the business with the right vision, we have enhanced our operations by being able to supply the complete range of products to the agricultural sector and in doing so have also contributed immensely to the agro machinery sector."

Mrs. Siriwardena as Managing Director of Dave Tractors (Pvt.) Ltd and Lankaloha Hardware Limited the former Ceylon State Hardware Corporation, states that her true commitment to the company and her passion for excellence with a view to motivating the highest standards of achievement has brought the company to what it is today. Always stressing on team play, good management and transparency, Mrs. Siriwardena said that these were the essential factors for the sustained success of the company. In her capacity her core values are integrity, quality and commitment towards providing total agriculture solutions to the country.

Presently Dave Tractors is one of the largest tractor importers in Sri Lanka and is the exclusive distributor of the world-renowned brand John Deere. Dave Tractors is also the only company in Sri Lanka to offer the entire range of agricultural products. The core products of the company include the John Deere Tractors, which range from 8 h.p. to 540 h.p, sugar cane industry equipment, golf and turf equipment, irrigation systems, hay balers and planters, rice reapers, track combine harvesters, mini combine harvesters, bowsers, trailers, disc ploughs etc., which all come with a warranty period. "We have an island wide distributor network, which comprises over 84 dealers. We also offer easy payments and other facilities with the assistance of the banks and financial institutions. Our tractors also come with certain package deals, which come with a special price where by we offer certain other implements to our customers. A majority of our customers come from the areas of Anuradhapura, Ampara, and Polonaruwa etc. Our sales are extremely high during the two seasons Yala and Maha", says Mr. Wijesinghe.

The company has also invested immensely with regards to providing a superior after sales service and offering spare parts. In the future the company plans on creating a number of service centers throughout the country for the benefit of its customers. Dave Tractors also offer a 24-hour on call mobile service facility in the Northern and Southern territories.

Commenting on the company's secret to success, Ms. Siriwardena said, "Our competitive edge is the fact that we offer the best product coupled with our superior after sales services, which in the end is ultimately what matters the most. Our staff is well trained and is there to offer assistance and guidance at all times. Our John Deere brand is backed by the best US technology and has been recognized as a Fortune 100 Company and is also the largest agricultural machinery manufacturer in the world, which therefore further endorses the fact that we have one of the world's best brands to offer."

Dave Tractors has contributed immensely towards the progress and development of Sri Lanka's agricultural industry with its exceptional product portfolio and after sales services. The company despite the turbulent economical environment has maintained progressive growth levels mainly due to the confidence and trust its customers have placed in it over the years and will no doubt be in the forefront of taking the country's agricultural industry to greater heights in the future. .

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