Quality is everything and everything is quality
View(s):
BUSINESS, SALES AND MARKETING EDUCATION BY MARUTHAI RAVINDHIRAN
If you have mediocre sales and marketing representatives, they will definitely produce mediocre results. They will even disturb or delay your processes.
When they are out in the field for every problem, whether it is small or big, they call you frequently to sort out the problem. They would always be “Part of the problem.
This is mainly because those representatives have a “Thus far, no further attitude”. They sometimes engage in unethical practices, and play the game by hook or crook.
They are the selfish people who would think only about their personal benefits, goals and objectives. They will waste Company resources and tarnish the image of their companies and considered as “rotten fruits”. You should not keep them together with the quality people.
QUALITY EMPLOYEES ARE VITAL FOR THE SUCCESS OF YOUR ORGANISATION
If you want revenue and profits, you should always have quality people in the “superachievers” or the “Elite club Members” category.
These categories of people would have the attitude of “Going for the extra mile”.They will think and act independently and take timely decisions with your consent to benefit the Organisation. These types of unique people are always “Part of the solutions”. They always think about company goals and objectives and strive harder to achieve with minimum guidance, effort, support and resources.
They will be supportive of your Company Processes and even add value to the processes. These people are the “assets” to the Company and the income and wealth generators of the Organisation. When you put the person right in the business and the organisation will become right.
WHO IS RESPONSIBLE FOR ENSURING THE QUALITY DIMENSION OF BUSINESS ORGANISATIONS?
Some may think it is the sole responsibility of the Chairman, CEO, or the members of the board of management. But it should be noted that “quality” is everyone’s responsibility, starting from security officers, receptionists, staff, management and the head of the organisation
To succeed in today’s business world, you need to select the “Ideal employees” and provide “Comprehensive Training” to ensure that they are ” Very Competent” and “Competitive” before coming in contact with customers.
VITAL KNOWLEDGE AREAS FOR SALES AND MARKETING PROFESSIONALS
The Sales representatives or Sales Officers and Marketing professionals should have the relevant knowledge and skills to successfully carry out their duties and meet or exceed the Company targets on Sales, Growth of the Company, efficiency, revenue, Profits and performance. The important knowledge areas are as follows;
Company Knowledge, Procedure knowledge, Market and industry knowledge, Product Knowledge, Technical Knowledge, Territory knowledge, Sales and Marketing Customer Knowledge, AI and IT Knowledge and Competitors Knowledge.
Hence, the competent employees will be inspired and geared to meet the “World of Challenges and Opportunities” and make your Company and Products/Services as No.1, thus exceeding the expectations of the Company as they would know how to generate revenue and profits despite Changes, Crises or Conflicts that may arise when marching forward towards the success of business and their organisations.
HOW MUCH TO EXPECT FROM EMPLOYEES AND THE REWARDING METHODS
During my inspirational lectures, I used to ask the participants a simple question as how much to contribute towards company success and what they expect in return. Most of them used to answer 50:50.
In other words, give or contribute 50 percent to the company and seek 50 percent from the company. Others used to comment on it as 60:40. Both are incorrect answers, as those answers indicate clearly “under expectation and under performance”. But my answer to the above-mentioned question is that the ratio of 100:100 is the correct one. In my humble opinion, one should render their services without limits to meet or exceed the targets and seek 100 percent from the Company. In summary, always make it a habit to “give” or “contribute” without limits and expect 100 percent from the Company.
CONCLUSION
In conclusion, do not compromise on quality. Always focus on Quality. Quantity will follow soon. Invest in the right people.
Start planning for 2026. Write down your New Year’s resolutions that you are going to make about ” people” and “processes ” factors.
Everything is up to you. You can decide now, as you are the best judge. In my humble opinion, quality attracts quality. Quality is everything and Everything is Quality.
Hence, invest wisely in employees and gain profits to be victorious and market leaders in your business industry.
ACT NOW!
I WISH YOU A MERRY CHRISTMAS AND SEASON’S GREETINGS !
Maruthai Ravindhiran is a former Business Head of Merck Vaccines Division, a subsidiary of the Hall of fame, Fortune 500 Pharma Giant, Merck & Co. Rahway, USA. (Merck Sharp and Dohme- Mansel Ceylon Ltd)
Ravindhiran is a Change Management, Conflict and Crisis Management Consultant and Business Transformational and Business Management Coach.
HitAd.lk is the best and biggest mobile phone market in Sri Lanka, and we guarantee you will find what you need here from our extensive listing of mobile phones for sale in Sri Lanka. Whether it’s a budget-priced smartphone for communication, or higher end features with advanced connectivity, there are many different options from which to choose from on our site!