Atlas has introduced a new range of colour pencils named as ‘Atlas Colour Sparx and a new range of pastels named ‘Neon’, ‘Square’ and ‘Jumbo’, respectively.
The Atlas Colour Sparx has been quality certified by ASTM (American Society for Testing & Materials)”.
“Atlas launches this new range of colour pencils named ‘Atlas Colour Sparx’ with the intention of giving an extra spark to a child’s creativity therefore, enabling the child to succeed in its endeavour,” said Nirmal Madanayake, CEO of Atlas, in a media statement.
With its colour product range Atlas has been concentrating in child development and has introduced various products to help children enhance their creativity. “Colouring helps develop a child during the early stage of growth Colour recognition is part of the cognitive learning and eventually it brings out the skills such as ‘coordination, focus and boundaries’ of a child,” the statement said.