The country is on a threshold of a new economic development and prosperity. This means businesses have huge opportunities of coming up to grow and prosper leading to opportunities to market both locally and globally, which also helps marketing professionals, Amal Cabraal, President CIM Sri Lanka Region said.
He said what CIM has done is to provide a group of marketing professionals every year through the world’s best known and highest regarded marketing qualification which is the CIM Diploma
“So through this (vast resource of CIM graduates) we believe these marketers will play a huge role in the development of businesses and development through the economy. Competition is going to be very tough. Not just locally but across the world.
You see that happening everywhere. Whether it is India, China and Sri Lanka, if we need to establish ourselves in the global market as a serious player we will need to market products brilliantly and that’s what I hope that the Diplomates who have graduated today will be doing into the future,” he said on the sidelines of the recent graduation ceremony in Colombo of the Chartered Institute of Marketing Sri Lanka Sri Lanka Region.
Speaking at the occasion, Dr. Uditha Liyanage Director, Postgraduate Institute of Management said it was important for one to choose the right organization to work.