Business Times

Etisalat increased business through pre-paid products

Etisalat Lanka has expanded its presence in Sri Lanka after increasing its distribution channel with the introduction of pre-paid products. The Abu Dhabi-based company which launched operations in Sri Lanka at the beginning of 2010 is looking towards becoming the market leader in the country by increasing retail penetration and market presence and extending connectivity to the North and East.

Currently, the company is engaged in increasing coverage, brand awareness and visibility in those areas. According to a statement by the company, monthly sales which were a mere 800 connections a month has increased to more than 150,000 connection sales a month with the introduction of its pre-paid products.

In the statement, Chief Sales Officer of Etisalat Lanka Sanjeeva Samarasinghe said the company will focus on offering the correct products and services at the correct price. Mr. Samarasinghe said the company started off with a small distribution channel with a three member team. “The distribution channel was only through direct selling and the main channels,” he explained.

“Since there were only post-paid products there was no need for a comprehensive distribution channel. With the introduction of pre-paid products, our channels have systematically expanded.” Etisalat Lanka has also implemented a profitable Regional Business Management (RBM) operation in Sri Lanka which independently monitors the five regional markets in the country.

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