Financial Times

Advertising perceived negatively in society

There is a "bad picture" of advertising in society, according to recent Sri Lanka Advertising and Creativity School graduate, Ravindra Silva. Speaking at the first graduation ceremony of the school held at BMICH recently, Mr. Silva also went on to note that the school, although not facilitating a complete change in his life, did in fact inculcate within him "very small things" which make up contemporary advertising.

Using a well recognised local chant, 'Sri Lanka can', to sum up his remarks and imply a brighter, more international, future for the local advertising industry, he also alluded to personally benefiting from subject matter which allowed him to 'see things differently', think of products as stories and identify how to gain employment in advertising agencies.

Chief Guest at this graduation, President of the Accredited Association of Advertising Agencies (4A's) of Sri Lanka, Laila Gunesekere Martenstyn, noted that this was the first such programme that has "succeeded for this long", further indicating that the course's success was due to "the brains behind [the school] Dilith [Jayaweera]". She also implied that the programme had already shown some success since several graduates had already taken up places at agencies.

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