Financial Times

Chillies 2009 'Creativity in Two Worlds' highlights Japanese, Indian culture


This year's edition of Sri Lanka's biggest and most prestigious awards show, the Sri Lanka Advertising Awards, the Chillies, will again be preceded by the also much-anticipated Chillies Week 2009, a series of potentially life-changing creative opportunities offering local creatives interaction with the worlds's most exceptional advertising industry trendsetters.

The first seminar offered during Chillies Week 2009 will offer not-to-be-missed insights into not one, but two, cultures when industry heavyweights, Dentsu Japan's Masako Okamura and JWT India's Senthil Kumar, highlight how creativity manifests in their respective culture. They will also share useful experiences faced while working with other cultures. Entitled "Creativity in Two Worlds", Masako's and Senthil's seminar, which is sure to be instrumental in opening doors to international marketplaces, will be held on Tuesday, April 21, from 6.00 p.m. to 8.00 p.m., at the Upper Crystal Room of the Taj Samudra Colombo, the organisers said in a press release.

Masako Okamura is now Creative Director at Dentsu and the pioneer among women to hold such a position in Japan’s largest advertising company. She has won major international creative awards, including Cannes, Clio, Mediaspikes, London International Awards, NY Festivals and AdFest. Particularly successful were her public service ads for the Ad Council (in Japan and the U.S.).

Other works included campaigns for Liberal Democratic Party (for Junichiro Koizumi), Toyota, Shiseido, Suntory, Thai Airways International and Shizuoka broadcasting. Creative Director of JWT India, Senthil
Kumar indulges in raw passion as the youngest ever Creative Chief in India. His portfolio includes edgy work for: Levi's, Ford Automobiles, The Diamond Trading Corporation, The Times Of India Newspaper,
Smirnoff, Pepsi, Lipton, Hindustan Petroleum, Spice Telecom, Kingfisher Beer, The Murugappa Group, Sun TV Network, Sri Lanka Tourism and a host of Unilever brands for India and the AsiaPacific regional markets.

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