Coca Cola Beverages Sri Lanka has announced the launch of the 'Brrr Wenna Swiss Yanna’ initiative (competition) in which eight lucky consumers will get the opportunity to win an all expenses-paid couple trip to Switzerland and feel the 'Brrrrr' (cold) like never before along with friend.
The company said this unique and also one of the biggest consumer promotions in Sri Lanka was announced by Coca Cola Beverages Sri Lanka Country Manager, Patrick Pech, along with Kumar Gaurav Singh, Region Marketing Manager, South West Asia.
In addition to the free trip offer to Switzerland, over 160,000 consumers will get a chance to win prizes worth Rs 3.8 million and over 100,000 free bottles of Coca Cola.
Mr Pech said, “Through this unique initiative we are giving our consumers the perfect opportunity to experience the infectious 'Brrr' by consuming icy cold soft drinks in a perfect setting like Switzerland. This initiative is an extension of the earlier launched 'Brrrr' campaign through which we aim to magnify the connect of CocaCola with the consumers.”
To participate in this exciting initiative, consumers just need to purchase a bottle of CocaCola, Fanta Orange, Fanta Portello, Fanta Cream Soda or Sprite with special green colored promotional crowns and look for a prize or a 9 digit unique code under the bottle's crown. The consumers then need to redeem the prize from the shopkeeper or SMS 'Brrr' followed by the 9 digit unique code to 2580 from their mobile phones to win a full expense paid couple trip to Switzerland.
The winners will be chosen through a computer generated lucky draw. This initiative is applicable on 175 ml, 300ml and 500ml returnable glass bottles (RGB). Ensuring that all consumers get an opportunity to participate in this initiative, the promotion is not restricted to a single mobile service provider. Consumers can SMS through any mobile service provider, namely Dialog, Mobitel, Etisalat, Airtel or Hutch (Excludes CDMA or Internet based SMS’s). This innovation has been made possible through technical expertise provided by HSenid Mobile.