The largest markets for the top five Sri Lankan tea exporters are Russia, Iraq and Iran, according to a statement by the country's HVA Group, the owner of export tea brand Heladiv. It also stated that, after over 20 years of operation, it had "increased its competitiveness by laying the foundation in all these markets - making a rapid growth in both value added and bulk tea exports and offering a variety of innovative products matching the needs of the discerning customer."
HVA revealed that it had recently been certified by Iran, by way of its GMP authorisation scheme, as a production centre to supply Ceylon Tea to that country, a move that will strenghten its Middle Eastern presence. This is a part of an ongoing "major expansion drive" by the company which includes "local strategic development as well as regional manufacturing facilities as joint venture operations."
Also noted, as an example, the progress of its flagship, Heladiv Iced Tea brand which was indicated as helping to make inroads for the Heladiv brand in "key markets where the youth is driving growth." (JH)