Mobile phone users in Sri Lanka are now able to make rational choices and decisions in today's competitive business environment as the quick access for vital information in Rainbow pages is readily available, via WAP. WAP is a browser developed to access information through mobiles which is similar to surfing the Internet through computers.
This highly diversified and nationally accepted business information is regularly updated in the National Directory data base in order to provide the latest and most comprehensive and accurate data to the general public. Rainbow pages, the classified business section of the National Directory contains 1,300 products and service categories and contact information of over 20,000 organisations. In addition the National Directory contains all the information such as general, Government institutions, religious organizations, business or any other organizations, and it is the largest and comprehensive directory in the entire Island, The mobile service providers in Sri Lanka including Mobitel, Dialog, Etisalat, Airtel and Hutch have obtained RAINBOW PAGES Directory services to provide their customers access to this information that can be received by logging onto WWW.rainbowpages.mobi via WAP.
In addition Mobile WAP will provide accessibility to billions of mobile phone users world wide. This value added service of SLT Publications (Pvt.) Ltd was officially launched by President Mahinda Rajapaksa last year. This new feature would help users to save time, as information such as the business' address and phone number will be displayed in a few seconds on their mobile. This innovation introduced by the SLT Group will seamlessly merge with other telecom service providers to provide mobile directory information.
National Directory publisher -SLT Publications (Pvt.) Ltd, widely known as Rainbow Pages, has revolutionized business and useful information search by giving access to Rainbow pages telephone directory information via the Wireless Application Protocol (WAP) for mobile phone users with the vision of sharing this valuable source of information particularly with telephone users including mobile phone users and any interested parties who seek information nationally or internationally. This service is the first of its kind in Sri Lanka and is available to users having WAP enabled mobile phones.
Sharing his thoughts on this new initiative Mr. Malraj Balapitiya, the Chief Executive Officer (CEO) of SLT Publications (Pvt.) Ltd said, "Mobile is an exciting space to be in. Presently, Sri Lanka has about 14 million mobile subscribers and we happen to be the first company in Sri Lanka delivering Directory information in the WAP format. With the launch of Rainbow Pages on WAP, millions of mobile users can now access information easily and faster". He said that this source of information made directory information accessible from any place at any time and paves the way to make life easy and convenient for the public.