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The Coffee Bean and Tea Leaf opens new outlet in the World Trade Centre

By Gayani Perera

The newest outlet of The Coffee Bean and Tea Leaf was launched at the World Trade Centre, in the heart of Colombo's bustling business district, on September 6th, 2010. A warm and traditional welcome was accorded to the Chief Guest, Dr. Nalaka Godahewa, Chairman of Sri Lanka Tourism, and other distinguished guests who graced the occasion. With the opening of this new outlet, The Coffee Bean & Tea Leaf is set to thrill coffee aficionados and tea lovers alike at the WTC.

"We are excited to build on the success of our Coffee Bean outlets at Bandaranaike International Airport and Horton Place and bring our trademark quality products to the country's financial and commercial hub", says Ashvin Mohinani, co-director of The Coffee Bean and Tea Leaf.

Dr. Nalaka Godahewa, Chairman of Sri Lanka Tourism cutting the cake at the opening, while Mr. Ashvin Mohinani, co-director of The Coffee Bean & Tea Leaf® looks on

Renowned for its premium, flavourful and handcrafted coffees, rare teas and unique ice blended drinks together with a menu of mouth watering gourmet foods and desserts, The Coffee Bean and Tea Leaf in Sri Lanka is part of a well-known international franchise. Since it was founded in Southern California in 1963 by Herbert Hyman as a family-owned business - making it the oldest privately owned speciality coffee and tea retailer in the US - The Coffee Bean and Tea Leaf has grown to become an international iconic brand with more than 750 cafes in 22 countries.

When Front Door Private Ltd first opened the doors of The Coffee Bean and Tea Leaf in the Airport in 2006, which was quickly followed by the widely popular Horton Place outlet in 2007, the company added a new dimension to the café scene in Sri Lanka. By bringing a global brand to the country, the company wanted its customers to experience an international café environment with its focus on great service and a strong emphasis on quality.

This emphasis on quality is no doubt one of the reasons behind the huge following The Coffee Bean already enjoys in Colombo. "We work tirelessly to ensure that there is a perfect balance of flavours whilst using only the freshest of ingredients", says Ashvin Mohinani, adding that "every single item on the menu is made in-house from scratch". Rather than relying on less costly ingredients, The Coffee Bean makes a point to use only the best - Philadelphia cream cheese for their cheese cakes, Holland's finest chocolate for their chocolate desserts, quality butter rather than margarine for their muffins to name but a few. In recognition of its focus on quality, The Coffee Bean in Horton Place was awarded 'Best Restaurant 2008' with the added achievement of 'Best Bakery 2010' by the (local government authority) - a repeat performance for the café which also took the "A" grade Restaurant' accolade during the years 2008 and 2010

The first transaction being done by Dr. Nalaka Godahewa, Chairman of Sri Lanka Tourism, while Mr. Ashvin Mohinani, co-director of The Coffee Bean & Tea Leaf® looks on

The new World Trade Centre outlet/store/café is an expression of The Coffee Bean's continued interest in expanding its investments in Sri Lanka - this latest addition to its chain of cafés will cater to the rising demands of the business community in Colombo's central commercial district at a time when Sri Lanka is making rapid economic progress and increasingly attracting the global business.

"We anticipate the new Coffee Bean to flourish as a social meeting location for friends, colleagues and business associates alike" notes Godfrey Aloysius, co- Director. With its delicious range of meals as well as sandwiches, salads, freshly baked bread, cakes and desserts, a cosy, warm and inviting environment and not least free, fast and unrestricted Wi-Fi, the new Coffee Bean is bound to continue the company's success in Sri Lanka. It not only provides the ideal place to build relationships with friends and business partners but also is the perfect cosy nook for wiling away the hours just watching the world go by, getting that coffee buzz, while tapping the keys on one's laptop.

It is no surprise that the Coffee Bean and Tea Leaf has impressed the coffee and tea lovers in Sri Lanka - just as it has around the world. The new outlet of Coffee Bean and Tea Leaf at Level 3 of the World Trade Centre will be open from 6:00 to 19:00 from Monday to Friday and from 6:00 to 14:00 on Saturdays.

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