Business Times

Singer rebrands to ‘Singer Homes’ from ‘Modern Homes’

Changing brands is an interesting marketing exercise, according to Hemaka Amarasooriya, Chairman, Singer Sri Lanka. He was speaking at the media launch in Colombo last week to re-brand ‘Modern Homes’ into ‘Singer Homes’ – the furniture marketing arm of Singer Sri Lanka. Singer officials for the press briefing sat on ‘Head Sofas’ – a lush set of sofas of the Singer make - instead of the usual ‘Head Table.’

Mr Amarasooriya said that Singer has matured in the art of manufacturing and retailing and now they have become experts in the furniture manufacturing. He said that they would be competing with the strongholds of family furniture makers for the last 100 years and emerge market leader in the furniture manufacturing very soon.

With the re-branding, through their island-wide chain of furniture stores, Singer Homes have unveiled a range of new products and services and have fully aligned itself with the world-renowned Singer brand family, which includes Singer Plus and Singer Mega. In the last few months alone Singer Homes has introduced three new sofa lines, in addition to their ranger of furniture including wardrobes, bedroom suites, etc.

Mr Amarasooriya said that with their dealings of their customers for the last 155 years they understood the customer needs and not only the cities and towns but they have also adequately penetrated the rural market.

The hire-purchase system that operates throughout by Singer, is also availed to Singer Homes customers, with flexible and affordable payment options that attracts the rural population too. He said that in this manner they are helping the people of Sri Lanka to have a comfortable lifestyle. (QP)

Top to the page  |  E-mail  |  views[1]
SocialTwist Tell-a-Friend
Other Business Times Articles
CSE will remain small market
SLIC gets Central Bank sanction to buy over 10% of NDB
CB/EPF stakes in banks: Conflict of interests?
Top banks, Indian firm aim for broking licenses
No passengers to Jaffna? Airlines withdraw
Finance firms may not be attractive in the long –term
Change at the top
Comment - New strategy to attract investments
Feature - Longevity risk: Death of retirement?
Feature - Additional income from rubber plantations and new carbon negative concept
Singer rebrands to ‘Singer Homes’ from ‘Modern Homes’
Derivatives anideal product in post-war economy
Seylan Bank AGM held on Friday
5,000 kgs of tea withdrawn from domestic market last week
UNP puts its economic view online
Computer firm Ezy aims to raise Rs 100 mln by 2015 for its new racing segment
SL Convention Bureau promotion in the Far East
Hedging Cases: Deutsche Bank claim in international arbitration in July
Knowledge Conglomerate to launch ventures
DHL Keells positive on Sri Lankan growth
Credit Card helps eliminate risk in carrying cash
Globalisation led to 'knowledge economy' : Chief Justice
Solid response to NTB’s 2010 warrants (shares)
Sri Lankans have limited access to their own seas-industrialist
AMW Obtains IMI Accreditation – first in South East Asia
Taj Hotel group opens regional skills centre in Colombo
SLT ranked number one in Top 10 competition
HSBC cash for special clients thro’ Keells Super
Sri Lankan economy set to grow –Asian investors told
Fiscal deficit causes IMF to delay loan
Groundwork of pruning the cabinet gets underway
Bank of Ceylon to open 31 more branches in the North and East
Lumiére Residencies receives CMA certification
IFS signs US-government prime contractor Sabreliner
Eight Kurunegala poultry farmers receive assistance
Israel to 'enhance' economic ties with SL
Heritance Ahungalla organises Six-a-Side Beach Cricket Tournament
Dialog receives award for M-waste Management
Corporate climate responsibility - Case for a green economy
Former Malaysian PM Mahathir here in June for business event
Only 0.14% of SL GDP towards R&D, others 1.5%
Column - The office: Paperless and work on the move
New SKAL committee
Fitch affirms rating on Singer
Lanka Ceramic sales pick up after showroom upgrade
Global Finance picks Commercial Bank as Sri Lanka’s best for 12th year in a row
Oracle solutions for mid-sized Sri Lankan companies


Reproduction of articles permitted when used without any alterations to contents and a link to the source page.
© Copyright 2010 | Wijeya Newspapers Ltd.Colombo. Sri Lanka. All Rights Reserved.| Site best viewed in IE ver 6.0 @ 1024 x 768 resolution