Browns EXIDE launches new campaign
View(s):Brown & Company PLC has rolled out a major nationwide consumer promotion aimed at energising Sri Lanka’s automotive battery market while rewarding motorists across the island. Branded “Choose EXIDE, Charge Your Luck,” the six month campaign is already gaining momentum among vehicle owners, offering weekly rewards and reinforcing the value of purchasing genuine Exide batteries through authorised dealers, the company said in a media release.
Running from February 15 to August 2026, the promotion spans 24 consecutive weeks, with one winner selected each week to receive a 55 inch UHD Smart TV. The initiative is designed to maintain sustained engagement with customers while encouraging motorists to prioritise reliability and authenticity when selecting automotive batteries.
The campaign has already begun delivering results, with the first two weekly winners announced. Participation in the promotion is straightforward. Customers who purchase a genuine Exide automotive battery from any authorised dealer or Browns Exide Direct outlet during the campaign period automatically qualify for the weekly raffle draw once the battery warranty is activated through the Browns E-Care online warranty registration system. The digital registration process not only confirms eligibility for the promotion but also strengthens after sales convenience for customers through secure electronic warranty records.
With over 800 authorised dealers operating across Sri Lanka, Exide’s distribution network ensures that customers in both urban centres and regional markets can access the product and participate in the promotion.
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