ALT X launches BE | LIVING
View(s):ALT X (Altered Experience), a company specialising in end-to-end eCommerce through its eCom360 model, strategic marketing, and AI-driven technology solutions, has successfully delivered the full-scale build and launch of BE | LIVING, an international premium cookware brand, demonstrating a new, integrated approach to building and scaling modern eCommerce businesses.
In an increasingly complex digital landscape, where brands often face fragmented execution across strategy, technology, and performance, ALT X brings these elements together into a single, outcome-driven model, combining AI, data intelligence, and full-stack execution, it said in a media release.
For BE | LIVING, ALT X acted not as a conventional service provider, but as an embedded growth partner leading the brand’s development from the ground up. This included defining the brand strategy, building its eCommerce ecosystem on Shopify, establishing its social media presence from inception, and managing the platform as a performance-driven commerce engine.
Belinda Peeters Wohono, Director and Founder of BE | LIVING, said: “BE | LIVING began as a personal journey rooted in my passion for cooking and the joy of creating meaningful experiences at home. We wanted to build a brand that brings that same sense of inspiration and simplicity into everyday living. ALT X truly understood this vision shaping it into a refined, cohesive digital presence that captures the spirit of the brand while positioning it confidently for a global stage.”
Kabeer Rafaideen, Managing Director ALT X, added: “Our work with BE | LIVING reflects how brands can be built and scaled through an integrated model, rather than fragmented approaches. This is not about delivering isolated services, it’s about taking ownership of outcomes and building businesses designed to perform globally from day one.”
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