HNB celebrates triple wins at Effie’s
View(s):HNB PLC secured three accolades at the Effie Awards Sri Lanka 2026, reaffirming its position as a leader in creative, effective, and impactful marketing campaigns.
The global Effie Awards are premier global accolades honoring the most effective marketing communication campaigns that drive tangible business results.
In a media release, HNB said its achievements were driven by the success of the HNB Santa Brigade, a purpose-led Christmas campaign that took the gift of hearing to children with hearing impairments. The initiative was recognized for its strategic and heartfelt approach to community engagement, creating meaningful connections between the bank and the communities it serves.
Commenting on the achievement, HNB Vice President – Marketing and Corporate Communications, Upul Adikari, said: “These awards recognise purposeful vision and strategic thinking behind every campaign. We approach marketing as a platform for meaningful engagement and impactful communication, building strong community connections, delivering value to customers, and supporting societal progress. This recognition from the Effie Awards underscores that strategic creativity, insight, and purpose can combine to create real impact.”
HNB’s success at the Effie Awards Sri Lanka 2026 emphasises the bank’s leadership in marketing effectiveness and innovation.
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