Global trucker “Dongfeng” enters Sri Lanka
View(s):Sri Lanka’s commercial automotive landscape recently welcomed a powerful new contender with the official launch of Dongfeng Trucks. Introduced through a strategic partnership between Euro Motors, a subsidiary of Euro Holdings, and Dongfeng Motor Corporation, the launch marks a significant step in the expansion of value-driven, high-performance transport solutions for businesses across the island.
Available in over 100 countries across six continents, spanning Asia, Africa, the Middle East, Europe, Latin America, and Now in Sri Lanka. Cumulatively, Dongfeng has sold over 15 million commercial vehicles worldwide. The company has as strong global foothold which spans Asia, Africa, the Middle East and Europe. Known for its advanced engineering, durability and cost-efficiency, Dongfeng has earned are reputation for the delivery of vehicles that meet demanding operational needs, while offering exceptional value for money, the local agent said in a media release.
The partnership between Euro Motors’ and Dongfeng is rooted in deep industry expertise. Carrying over 40 years of experience in automotive trade and a further 20 years of successfully managing world-renowned commercial vehicle brands in Sri Lanka, Euro Motors brings unparalleled market insight, aftersales capability and brand-building expertise to the partnership. The shared vision positions Dongfeng Trucks as a credible and competitive alternative in an automotive market dominated by Indian and Japanese brands.
Ravindra Senarathna, Chief Operating Officer of Euro Motors stated that the partnership represents a commitment to raising expectations in the commercial vehicle segment.
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