Ogilvy’s ‘Cloud Coffee’ campaign featured on TikTok
View(s):Geometry Global, subsidiary of Ogilvy Sri Lanka in collaboration with Ogilvy Digital recently celebrated a milestone achievement as the first-ever case study from Sri Lanka to appear on the TikTok for Business website. The study spotlights Ogilvy Digital’s success in conceptualising Nescafé Sri Lanka’s ‘Cloud Coffee’ campaign—validating Sri Lanka’s advertising potential as a global benchmark, the company said in a media release.
Developed to bridge Nescafé Sri Lanka with its Gen Z and millennial audiences, the campaign engaged viewers through impactful, short-form content created by local TikTokers. Tapping into culturally relevant material and the household presence of Nescafé, the ‘Cloud Coffee’ trend gained massive traction through organic and engaging recipe presentations of Cloud Latte, Coconut Cloud Black, and Cold Brew—all made using Nescafé.
Speaking on the campaign’s success, Mohamed Ali, Director – Dairy and Beverages, Nestlé Lanka, said: “We wanted to do something beyond the old playbook. This campaign forced us to focus on authentic, culturally relevant storytelling — the kind that TikTok is built on. The results were incredible; the performance exceeded every single metric we set.”
Commenting on the creative process, Lalith Sumanasiri, Managing Director at Geometry Global and Ogilvy Digital, Sri Lanka, added: “Our creative momentum came from recognising that culturally relevant moments would spin into a vital trend. We knew our campaign could use that potential to create a branded storytelling success. More importantly, our recognition for the campaign strongly positions the country and its wider advertising industry as a globally sanctioned presence.”
According to TikTok’s performance data, the campaign generated an exceptional 3.4 million video views, 1.03 million in reach, and 15,154 clicks. In just 14 days from launch, Nescafé Sri Lanka also noted a sharp follower increase on its TikTok profile. The campaign achieved a 69 per cent decrease in Cost Per 1,000 People Reached (CPM) compared to the local benchmark.
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