Yamaha motorbikes return to Sri Lanka
View(s):Associated Motorways (Pvt) Ltd (AMW), the sole distributor for Yamaha in Sri Lanka and a trusted name in the country’s automotive landscape for over 75 years, has announced the return of Yamaha motorcycles and scooters to the local market. This long-awaited relaunch followed the Sri Lankan government’s decision to lift the import ban ending a five-year pause in Yamaha’s presence on Sri Lankan roads, the company said in a media release.
To mark this significant occasion, AMW hosted a landmark launch event on June 14 at Cinnamon Lakeside Colombo. In a first for Sri Lanka, Yamaha’s latest lineup of motorcycles and scooters was unveiled through a unique fashion-themed celebration — a bold expression of the brand’s commitment to performance, style, and innovation. More than just a product reveal, the event signalled Yamaha’s return with confidence and flair.
The new model range includes both motorcycles and scooters with class-leading specifications and fuel efficiency. Among the highlights was the Yamaha RayZR 125, delivering an impressive 71km per litre, tailored for customers who demand both value and versatility. These models were introduced in response to customer feedback and market demand, reaffirming Yamaha’s customer-first approach to engineering.
In a market crowded with tactical bike ads focused solely on specs and features, Yamaha is choosing to tell a different story: a human one. The new campaign, themed “Built to Ride”, captures the spirit, resilience, and individuality of Sri Lankan riders — those whose lives are in motion, who ride not just to move, but to feel alive. It’s a campaign built around real experiences, not just product shots. Because Yamaha believes bikes don’t define people — people define what bikes can be.
“Yamaha has always stood for innovation, excitement and an unmatched riding experience. Our comeback is not just about new models, it’s about redefining the journey for Sri Lankan riders,” said Andre Bonthuys, Group Managing Director – AMW.
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